Introduction Quick response: perceptions of UK fashion retailers Grete Birtwistle Noreen Siddiqui and Susan S. Fiorito The authors Grete Birtwistle and Noreen Siddiqui are in the Division of Marketing‚ at Glasgow Caledonian University‚ Glasgow‚ UK. Susan S. Fiorito is in the Department of Textiles and Consumer Sciences‚ Florida State University‚ Tallahassee‚ Florida‚ USA. Keywords Quick response retailing‚ Supply chain‚ Fashion‚ Retailing‚ United Kingdom During the mid-1980s‚ quick response (QR) methods
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ZARA IT for fast fashion TOPICS | PAGE NUMBER | ZARA IT for fashion- A Background | 3 | Implementation of IS in designing | 3 | Implementation of IS in purchase | 4 | Implementation of IS in manufacturing | 4 | Implementation of IS in distribution system | 5 | Implementation of IS in retailing | 6 | Implementation Issues with People | 7 | Implementation Issues with Procedures | 9 | Implementation Issues with Devices | 10 | Implementation Issues with Software and Database
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Q: How can a Fashion Brand know what their customer’s tastes & lifestyles are going to be in the future? 1. In the far future: In the world we live today Fashion Brands can buy information’s about the upcoming trends. A well-known way of buying information is called “cool hunting” >> Companies that predict trends. Fashion Brands can buy the information for an expensive price. Advantages: Companies have travelled the world to go find the most innovative people. They have observed them closely
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literal translation is together. People in the cliques are bound to each other by what they have in common. Things like music tastes‚ opinions‚ hobbies‚ and sometimes race and or gender. But perhaps the biggest influence on these groups is fashion. Colours‚ styles‚ designers... everything. What you wear can have a massive impact on who you’re allowed to hang out with in the cruelly complicated social food chain we call adolescence. When we see people for the first time‚ it’s quite
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Dana Wheeler‚ senior vice president of marketing for The Fashion Channel (TFC) must create a strategy which would help deal with the current marketing challenge. Wheeler’s major challenge is to choose an explicit target market in which her team can market towards in order to increase revenues for The Fashion Channel. The key Point’s of The Fashion Channel case include: 1. Build strong Target Market - In order for TFC to maintain and increase their advertising revenue model they must build
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Fashion: Impact of The Recession - UK - June 2010 The clothing sector has survived the recession‚ with the market growing 1.4% in 2009 to £41.3 billion and by an estimated 1.5% in 2010 to £41.9 billion. While growth was limited due to weakened consumer spending‚ sales remained in positive territory. Mintel looks at what consumers’ attitudes to spending on clothes have been during this period and what the future holds. The clothing sector has survived the recession‚ with the market growing 1.4%
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sold at the store take only about two weeks. d. Brand equity which is valuable to consumers 2. Substitutes: MODERATE a. Buyer propensity to substitute is high with several competitors to choose from (H&M‚ Uniqlo‚ MANGO‚ and many other fast-fashion brands) b. Low buyer switching costs and easily substitutable where a customer can walk into its neighbouring store instead of Zara c. Zara has gained substantial customer loyalty which has more visits per year than its competitor‘s store d. Copying
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ZARA: IT For Fast Fashion 1. Is Zara’s business model scalable ? No‚ Zara’s business model is not scalable Reasons: • • • • Though Zara is able to do well in a dynamic market‚ most of the sales of Zara come from Spain (46%) and from women’s segment (73.3%). Hence it becomes very difficult for Zara to scale it up to other countries and other segments. Zara follows decentralized model where store managers have lot a of power – It is very difficult to find such efficient people once we they scale
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ZARA: IT for Fast Fashion Önder BARLAS Executive MBA Student Boğaziçi University‚ Istanbul Abstract: In 2003 Zara faced a problem whether to upgrade the operating system they used for their point-of-sale (POS) to a new Windows based one‚ or to continue using the stable and old one. This report aims to analyze the problem by conducting a SWOT analysis and offering a solution path best suited on Zara’s strategic position in the clothing industry. 1. Brief Information about Inditex and Zara Inditex
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“h.Naoto”‚ which featured punk sensibilities and design styles. The brand has since expanded to include a huge ranvge of other subbrands that encompass a variety of styles‚ including visual kei‚ natural kei‚ punk‚ lolita‚ gothic aristocrat‚ men’s fashion and more. Celebrity Endorsements As a designer‚ h.NAOTO is much sought after by celebrities to design clothes and other paraphernalia. Perhaps one of the most famous collaborations he has ever done was in 2004 with Evanescence’s Amy Lee‚ who wore
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