2) For the global fashion apparel industry explain key dominant features and industry driving forces. Outline Zara’s strategies for leveraging this. Industry overview: The global fashion apparel industry is one of the most important sectors of the economy in terms of investment‚ revenue‚ and trade and employment generation all over the world. Some of its major contributors are: Significant consolidation in retail Increasing use of electronic commerce in retail Wholesale trade The
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Aestheticism Arts and Crafts Art Noveau The Pre-Raphaelite Brotherhood Rossetti The childhood of Virgin Mary 1849 Dante Gabriel Rossetti The Annunciation 1849 John Everett Millais Isabella 1849 Charles Allston Collins Convent Thoughts 1850 John Everett Millais Mariana 1851 John Everett Millais The Return of the Dove to the Ark 1851 John Everett Millais Ophelia 1852 Arthur Hughes - Ophelia - 1852 William Holman Hunt The Scapegoat - 1854 Ford
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sold at the store take only about two weeks. d. Brand equity which is valuable to consumers 2. Substitutes: MODERATE a. Buyer propensity to substitute is high with several competitors to choose from (H&M‚ Uniqlo‚ MANGO‚ and many other fast-fashion brands) b. Low buyer switching costs and easily substitutable where a customer can walk into its neighbouring store instead of Zara c. Zara has gained substantial customer loyalty which has more visits per year than its competitor‘s store d. Copying
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Fashion in the 60’s The 60’s were a time of change and challenge. They brought hippies‚ space age‚ folk music‚ and the Beatles. Women’s skirts got shorter‚ men’s hair got longer‚ and everyone talked about love. The 60’s was characterized by the feeling that a break with the past had been achieved. Clothes‚ furniture‚ and products all looked newer‚ brighter‚ and more fun. The swinging 60’s were at their height. Women’s hemlines were very short. Fashion in the 60’s tended to encourage
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HIPPY FASHION TRENDS BACKGROUND Hippie movement started as a dissenting group‚ along with the New Left and the American Civil Rights Movement‚ encompassing the sixty’s ‘counterculture’ of rejecting the ‘Establishment’‚ criticizing middle class values‚ opposing nuclear weapons and the Vietnam War‚ among other things. A social revolution erupted in North and South America‚ Western Europe‚ Japan‚ Australia and New Zealand during the 1960s and early 1970s in the form of this counterculture‚ opposed
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The term costume jewelry dates back to the early 20th century. It reflects the use of the word "costume" to refer to what is now called an outfit. Originally‚ costume or fashion jewelry was made of inexpensive simulated gemstones‚ such as rhinestones or lucite‚ set in pewter‚ silver‚ nickel‚ or brass. Today’s modern costume/fashion jewelry incorporates a wide range of materials. High end crystals‚ cubic zirconia simulated diamonds‚ and some semi-precious stones are used in place of precious stones
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man’s greatest invention‚ t the wheel‚ can be found in the tiny rotary motor that propels bacteria. While industry leaders are beginning to mine nature for innovations in arenas as diverse as material science‚ manufacturing‚ technology‚ product design‚ and architecture‚ graphic designers have largely ignored nature’s possibilities. Through my endeavors‚ I hope to demonstrate that nature’s modelsbe they t forms‚ t systems‚ or t behaviorspropose an inspired framework from which to construct
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Beyond Beyond Fashion There is a trick of my writing teacher: When we finish reading an essay‚ first he asks: "What is it about?" We answer‚ then he asks:" If that’s not what the essay is about‚ then what is it about?" So we answer again‚ striving to squeeze out every drop of intelligence out of our brain cells. Repetitively‚ after we are willingly tortured by this same question for three more rounds‚ the essence of the essay shows up. This was exactly the same feeling I received from the exhibition
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A comparison of fashion magazine in the UK and China Table of Contents 1.0. Introduction 3 2.0. The UK’s fashion magazine 3 3.0. The China’s fashion magazine 4 4.0 Analysis 4 5.0 Conclusion 6 6.0 References 6 1.0. Introduction With the rapid development of information technology‚ there are more and more types of communication media. Nowadays‚ Internet has become a popular communication media because of its shortcut and convenience. However‚ traditional media such as magazine
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FASHION THEORIES Fashion Cycle Theories of fashion adoption Fashion leaders & followers FASHION CYCLE Fashion evolves GRADUALLY giving TIME to customers to become accustomed to new looks Introduction to a style Growth - Increase in Popularity – Bridge & Diffusion Maturity – Peak of Popularity – Adaptations & Knock-offs Decline in Popularity Rejection or Obsolescence INTRODUCTION OF A STYLE – New styles are introduced by Firms or Designers‚ its showcased in Fashion shows & publicized
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