change in consumer behavior will have to be taken into consideration when companies advertise as they will be more likely to sell a product if celebrities are used in the advertising campaign rather than a ordinary model. Celebrities are influencing design‚ advertising and distribution. 2. Social networking: Social networking is the fastest growing trend. Most the population are engaged in some sort of social networking whether it be facebook‚ twitter‚ pintrest or blogs. Due to social media
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sold at the store take only about two weeks. d. Brand equity which is valuable to consumers 2. Substitutes: MODERATE a. Buyer propensity to substitute is high with several competitors to choose from (H&M‚ Uniqlo‚ MANGO‚ and many other fast-fashion brands) b. Low buyer switching costs and easily substitutable where a customer can walk into its neighbouring store instead of Zara c. Zara has gained substantial customer loyalty which has more visits per year than its competitor‘s store d. Copying
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Fashion in the 60’s The 60’s were a time of change and challenge. They brought hippies‚ space age‚ folk music‚ and the Beatles. Women’s skirts got shorter‚ men’s hair got longer‚ and everyone talked about love. The 60’s was characterized by the feeling that a break with the past had been achieved. Clothes‚ furniture‚ and products all looked newer‚ brighter‚ and more fun. The swinging 60’s were at their height. Women’s hemlines were very short. Fashion in the 60’s tended to encourage
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World Leading Fashion Brands Burberry‚ Louis Vuitton‚ Gucci‚ Prada‚ Calvin Klein‚ Christian Dior‚ Chloe‚ Emporio Armani‚ Ferragamo & (Appendix 4) are some of the numerous global luxury brands. They all have experienced abundance in sales growth and margin profits within the last decades‚ but they almost shutter in between world financial crisis (2008 up to date). They even see themselves included in several financial products such mutual funds‚ ETFs or be part of financial Indices (Appendix
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Styles Today is the time of trend and fashion. People these days get easily inspired by the fashion world and the famous personage in the fashion industry. The spark regarding the latest trends in the fashion world motivates the people to imitate their trends‚ dresses and clothing. These people try to copy the dressing styles of their fashion icons as they are fascinated by their impeccable approach to dressing. The biggest and foremost impact of this fashion fever can be seen in the women who apply
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FASHION THEORIES Fashion Cycle Theories of fashion adoption Fashion leaders & followers FASHION CYCLE Fashion evolves GRADUALLY giving TIME to customers to become accustomed to new looks Introduction to a style Growth - Increase in Popularity – Bridge & Diffusion Maturity – Peak of Popularity – Adaptations & Knock-offs Decline in Popularity Rejection or Obsolescence INTRODUCTION OF A STYLE – New styles are introduced by Firms or Designers‚ its showcased in Fashion shows & publicized
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Introduction Hardly any industry today is as much changing as the fashion industry. New collections‚ new styles and trends emerge faster than ever before. Brands that are "in" today can be "out" tomorrow and vice versa. In addition‚ consumer behavior in the fashion industry changed significantly over the last two decades mixing and mingling fashion segments into individual styles that combine both high and low-end fashion items. In order to keep up with the pace of the industry‚ players have
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London is known as one of the fashion capital cities in the world. The rich mixtures of cultures influence the diverse ways of expression about how people see fashion and be fashionable. Fashion is a way of expressing attitude through individuals or a group of people. It shows a certain level of the personality and taste. This essay will demonstrate how much of the means of individual expression for fashion in London. Nowadays‚ the mainstream high street fashion brands dominate ordinary people’s
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The History of Fashion & Costume Fashion & Costume Costume has developed for thousands of years‚ the most obvious line of division is the male and female dress. The Greeks and the Romans wore tunics which are similar to skirts. In this period the garments would have a draped detail whether it is masculine or feminine. The fashion history on ancient Greece has been inspired by the Greek vases‚ pots and statues. The Greek and Romans would use fabrics like silk and linen. Ancient Egypt Ancient
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This report first entails the trend of multifunctional fashion that was most currently introduced by the brand RuckJack in 2016 and how it influences the potential emerging trend for 2017-2018. The considered prediction is that the concept of transformable clothing will greatly take part in a design strategy that enhances the practicality of lifestyles‚ as well as embracing modernity and simplicity in apparels. Thus‚ there may be several drawbacks or threats that may occur from the trend. Towards
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