XYLYS BRAND PERSONALITY AND SELE-IMAGE CONGRUENCE ANALYSIS Question 1.1: According to the brand personality article and the Exhibit 2 & 5‚ the similarity/differences could be observed as follows. Both users and non-users consider the luxury watches as quite sincerity‚ which is associated with the personality traits of down-to-earth and honest. Excitement dimension is associated with exciting‚ daring‚ imaginative‚ spirited and up-to-date‚ and this dimension of brand personality is more favorable
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To give advice to the board of management we analysed the company with the help of the 5 forces of Porter‚ the Balances Score Card and the SWOT-analysis. Our objective is to find a suitable export country and to write a exportplan for this country. Hugo Boss AG is a german clothing producer Metzingen-based. Hugo Boss is famous for its various brands‚ as Hugo‚ Boss‚ BOSS Black‚ BOSS Selection‚ BOSS Orange and BOSS Green. Hugo Boss is not only producing clothes but as well accessoires and parfume
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Bonheur “Coco” Chanel who was pioneer in French fashion designing market. She puts all her into bringing the Chanel brand. International Business: Chanel is widely used brand by people from all over the world. It’s immensely popular in Europe and America. Target audience: It targets both male and female audience aged from 18 to 40 years old. They target people who loved fashion and want stand out from others. Those who buy products from a high quality brand. It attracts who are earning substantial amount
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Brand elements analysis Brand elements analysis The market competition is very fierce so most companies are not only having one brand product; they often need to launch a new brand to develop new markets. Behind every new brand‚ there is not only a motive power from intense market competition but also is the companies’ ambitions of expand territory. New brand will not have too much influence to the companies’ original brand which means company tend to be undertake less risk. Thus it is a good
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When Luxury Fashion Brands Meet Social Networks Introduction “Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” -Coco Chanel In the fashion industry‚ it’s about going ahead and setting the trend or run as fast as you can to not be out of date. What’s happening right now is that the way people communicate and keep connected has been changing because of the internet and so called social
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such popularity of Cheap Monday the Swedish fashion brand. Cheap Monday had probably made its widest international depute on the 19th of September‚ 2007 when Serena van der Woodsen—portrayed by Blake Lively—was arriving at Grand Central station in the sitcom Gossip Girl‚. However‚ the intention is not to discuss the warily chosen wardrobe of Serena’s character in the show‚ rather to draw upon the long journey Cheap Monday had made from being a brand fetishized by Swedish indies elevated to a
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FOLLOWING NEW FASHION TRENDS AS A FACTOR AFFECTING THE DAILY ALLOWANCE CHAPTER I THE PROBLEM AND ITS SETTING Introduction In these modern years‚ many latest or most up-to-date items‚ especially fashion trends‚ are continuous of entering the society‚ just like accessories‚ clothes and shoes and even different styles of hair‚ and people as we observed employed or engaged of spending money just for this.
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DISSERTATION PROJECT The Fashion Consumer’s attitude towards the fashion/lifestyle brands adopting CSR as a part of their business strategy Author: Anjali Saini Fashion Marketing (2009-11) PEARL ACADEMY OF FASHION AIM OF THE PROJECT After all the harm that man has done to the planet Earth‚ the time has come for mankind to protect himself and the planet from further destruction and to save the planet. To solve this purpose‚ there is much talk about Corporate Social
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Corporate Brand Study: An Analytical Look at the Strategic Management of the Hyatt Brand By: Marina Kovalenko Sapna Mangal HMI 407 03/13/2013 Table of Contents Abstract 2 Vision‚ Mission‚ and Values 3 Internal Analysis 4 Resource Based: 4 Value Chain Model: 6 Generic Building Blocks: 6 External Analysis 8 Five Force Model: 8 Macro Environmental Forces: 8 Competition and Industry Analysis 10 Life Cycle: 10 Industry Structure: 10 SWOT Analysis 11 Strengths:
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Chennai and Kolkata now emerging as the cities for luxury labels more and more international luxury brands are looking to make their presence in these places. These cities have opened a wealth of opportunity for brands like Louis Vuitton‚ Armani and Burberry. As Sanjay Kapoor‚ MD‚ Genesis Luxury puts it there is a nascent market waiting to explode. “We think the time has come." Genesis Luxury‚ markets brands such as Armani‚ Burberry and Canali in India. Recently‚ Louis Vuitton opened a store in Chennai
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