MODULE PLAN Module Code & Module Title: MKT4053 Fundamentals of Marketing Programme(s): DMK Semester/Year: Year 1 (Sem 2) Week Topic Activity/Tutorial Remarks 1 Chapter 1: Introduction to Marketing Definition of marketing Marketing mix The marketing process Core marketing concepts Company Case: Abou Shakra Restaurant: Creating Customer Value the Old-Fashioned Way Marketing Debate: Does Marketing create or satisfy needs? Kotler‚ P. and Armstrong‚ G. (2014) Principles of Marketing. 15th
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Job Profile The Front Office in a hotel is most noticeable department and the front desk occupies a high-flying place at the lobby in every hotel in world. The front office is a single point of contact to guest and that makes the staff to be structured‚ courteous‚ well-behaved and proficient. This makes front office a nerve center where communications and accounting operations are major role of a front desk management. This department is lead by a Front Office Manager. A person to lead
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INFORMAL FALLACIES FALLACIES IN GENERAL A fallacy is a defect in an argument that consists in something other than the false premises alone. Fallacies are usually divided into two groups: formal and informal. A formal fallacy is one that may be identified by merely examining the form or structure of an argument. Informal fallaciesare those that can be detected only by examining the content of the argument. Informal fallacies can be further classified as Fallacies of Ambiguities‚ Relevance‚ and
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Fallacies and Generalizations Posted by John Smith on March 30‚ 2011 Fallacies and generalizations of complex topics is common in today’s high-pace society. Even before the era of 24/7 news‚ it was often easier to persuade people to an action if the terms were simplified. Unfortunately‚ this simplification often mires debates‚ and those who have no cost to being wrong often burden others with the cost of making a wrong decision. As I have been reading Economic Facts and Fallacies (by Sowell)
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Analysis Have you ever encountered the use of fallacies? Fallacies are present all of the time. The use of fallacies is common in today’s society. A fallacy is the use of poor‚ or invalid‚ reasoning for the construction of an argument. The use of fallacies can be found in most advertisements. Such as the Colgate Total advertisement which claims to fight plaque germs that other toothpaste brands let back. This piece of literature contains fallacies and persuasive techniques. Claims are made throughout
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Careless whisperer the title: “CARELESS”- act of not caring. Same with tactless‚ reckless‚ stupid. “WHISPERER” – the one who whispers‚ demand‚ control. “CARELESS WHISPERER” – it has something to do about our consciousness‚ conscience‚ and common sense as the one who whispers us to be careless. Authors: Raf yeoman Halibas Glaiza marie Pedrosa kaye Cyril calawigan diane ethel Rodriguez herald tupag Date and place of composition: august 24‚ 2013 – event/topic thought by the group
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never know where you are to stop. Many a man has dated his ruin from some murder or other that perhaps he thought little of at the time.” Second Paper On Murder. Thomas De Quincey. This clearly demonstrates the slippery slope fallacy. The author tells of sequences by assuming that because a man murders he will fall into other crimes‚ yet he provides no proof of either argument. 12. Ad Populum “Everyone is selfish; everyone is doing what he believes will make himself
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Practices for tutorial. Part 1: Try to identify whats wrong with the following arguments. What fallacies are committed? Explain. 1. How can anyone seriously believe in evolution? I certainly don’t. How can you take seriously a theory that claims humans are just monkeys with less hair and that our ancestors were apes? 2. A recent study showed that students who cram immediately before examinations usually get lower grades than those who do not. Well‚ I certainly won’t make that mistake this
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A fallacy is incorrect reasoning in argumentation resulting in a misconception. By accident or design‚ fallacies may exploit emotional triggers in the listener or interlocutor ‚ or take advantage of social relationships between people. Fallacious arguments are often structured using rhetorical patterns that obscure the logical argument‚ making fallacies more difficult to diagnose. Also‚ the components of the fallacy may be spread out over separate arguments. A fallacy has a lot of forms 1 Fallacies
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Peter‚ Peter’s Quotations: Ideas for Our Time‚ p.425.) A fallacy is an (as cited in “List of fallacies” from Wikipedia‚ pg. 1) “incorrect argument in logic and rhetoric resulting in a lack of validity‚ or more generally‚ a lack of soundness.” Knowing what defines a fallacy and how to dispute one can provide clarity on valid arguments. There are formal and informal fallacies that commonly used in arguments that are not sound. There are fallacies can be very difficult to detect because the reader has
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