SWOT Analysis 1. Strengths: * Axe’s tagline “Axe Effect” is well known among a huge customer base across different age groups. Therefore AXE enjoys a huge brand equity because the consumers perception of the brand happens to be good. The phrase “Axe Effect” is quite popular among men across different age groups and thus consumers already know the intangible value associated with the product. * Axe enjoys a huge distribution network of Hindustan Unilever. The distribution network of Hindustan
Premium Marketing
Axe Spray Commercial “The AXE Effect - Women - Billions” I chose the “AXE Effect - Women - Billions” (Axe Spray) video advertisement because it draws its male audience into the commercial because of all the gorgeous women in it. its a brand of male grooming products‚ owned by the British/Dutch company Unilever and marketed towards young males. This company has been selling this product since 1983. Unilever is a British–Dutch multinational consumer goods company. Its products include foods‚
Premium Female Marketing Woman
The fashion and cosmetic industry continues to push over their boundaries in their depiction of women and men. They play with our thought process and minds‚ just so we will buy into their products or services. Most people view this as any ordinary Axe Body Spray advertisement‚ but after analysis its clear that this company degrades and sexualizes men just to sell their products. Looking at this ad and analyzing the movement‚ the first thing you’ll notice is the bottom half of a man’s body facing
Free Mind Thought Unconscious mind
would be old spice and axe; they both have the concept of attractive women because of the fragrance. Axe seems to be more for younger people because in the commercials‚ there’s always a young adult‚ which is the guy that’s attracting the younger women. In the other hand‚ old spice seems to be for more older and mature men because the commercials always show full grown men. Both have distinct smells but old spice gives that older smell. Old spice has been around since 1938 and Axe didn’t come out until
Premium Gender Male Man
114 Canadian Journal of Media Studies‚ Vol. 5(1) Consuming Constructions: A Critique of Dove’s Campaign for Real Beauty Lauren Dye The University of Western Ontario ABSTRACT According to the American Society for Aesthetic Plastic Surgery‚ approximately 11.7 million surgical and nonsurgical procedures were performed in the United States in 2007; of these surgeries 91% were executed on women. While contemporary conceptions of beauty are limited to say the least‚ Dove’s campaign to counter
Premium Sociology
Murder is the unlawful killing of another human being. It is an act seen as taboo by many cultures since the beginning of time. Although it is highly frowned upon‚ it occurs frequently. If we say all murder is wrong‚ we have to take into account every type of murder‚ the motive behind it‚ and the victim. All murder is not wrong; the murdering of immoral people is beneficial to society. Looking into the victims of murders‚ you have to ask “Did this person deserve to live?” It may be cruel to say but
Premium Murder Capital punishment Human
The use of murder and the motive behind it can vary from many different reasons such as informants‚ they don’t want to get caught‚ and being a witness in the crime activity also some members could not follow the rules. A couple more reasons to murder in the mob are the use of violence when being a part of the crime‚ wanting to be the leader of the mob or not likely the old boss‚ money and lastly if you do not trust someone. Many mob bosses had different ways and uses of murder when in their role
Premium Murder Crime Serial killer
The Advertisements can be witty and or humorous to get viewers‚ or they can chose a path of gripping and electrifying ideas to impact its viewers. While both fragrance giants Axe and Old Spice explore and come up with ways to persuade men to buy their fragrance products‚ Axe takes a more unconventional and serious way
Premium Marketing Advertising Graphic design
man’s partner in the seduction game‚ Ego decided to introduce the element of fragrance to help enhance good smelling odour instead of controlling body odour. Unilever decided to globally synergise and prepared to launch a revitalised Ego now called Axe into SA’s mature market. The product offers a competitively unique combination of existing product features with a bigger can size and new name at a value added price. We are targeting specific segments in the consumer market (16 to 25years of age)
Premium Brand management Advertising Brand
just two poetic techniques that highlight the use of poetry within the overall genre of drama that the play represents. What Is Murder In The Cathedral? Murder in the Cathedral is a poetic drama by T. S. Eliot and was first performed in 1935. It tells the story of the assassination of Archbishop Thomas Becket‚ which happened in Canterbury Cathedral in 1170. Murder in the Cathedral was written during the rise of Fascism in mainland Europe‚ which began a few years before World War II. As
Premium Drama Poetry