GENERAL MOTORS Contents: Introduction………………………………………………….. 2 Background of the Company…………………………. 2 Present Age GM……………………………………………. 5 Micro Environmental Factors………………………… 6 Macro Environmental Factors………………………. 10 Marketing Strategy………………………………………. 13 SWOT Analysis…………………………………………….. 15 Introduction: General Motors Company commonly known as General Motors or GM is an American company and is the world’s second largest automaker company. General Motors produces cars and trucks
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divided into five businesses in segments: GM Europe‚ GM International Operations‚ GM North America‚ GM South America and GM Financial (GM Report‚ 2012). In (2009)‚ General Motors had several brands and merged from government backed in Chapter 11 reorganization (General Motors Chapter 11 reorganization). As the automotive industry crisis explains in (2008-2009)‚ financial terms‚ GM was vulnerable. Then in (2005) company posted a loss of U.S. $ 10.6 billion (GM Co. 2005). Company Expanding Usage of Renewable
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General Motor (GM) in relations with their external environment‚ there are many elements in which (GM) as a company will have no control over when conducting it business. In the “Five Forces Model” ‚ Michael Porter provide an suggestion and analysis regarding the forces which companies like (GM) will have no control over such as: 1. Who their immediate rivals will be‚ 2. Who the potential entrants are‚ 3. their customers‚ 4. suppliers and 5. Substitute products that will be purchased over (GM) product”
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one of the world’s largest automakers‚ traces its roots back to 1908. With its global headquarters in Detroit‚ GM employs 205‚000 people in every major region of the world and does business in some 157 countries. GM and its strategic partners produce cars and trucks in 31 countries‚ and sell and service these vehicles through the following brands: Buick‚ Cadillac‚ Chevrolet‚ GMC‚ Daewoo‚ Holden‚ Jiefang‚ Opel‚ Vauxhall and Wuling. GM’s largest national market is the United States‚ followed by China
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Stand-Alone Value There are many valuation methods that could be used to evaluate this company. Finding a method that valuates the stand-alone value is difficult. The stand-alone value should be dependent upon the firm’s own assets and projected future income. We decided to evaluate this company based upon two methods: The Discounted Cash Flow Method and the Comparable Companies Method. Discounted Cash Flow Method takes the forecast free cash flows during forecasted horizon. Then we estimate
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Organizational Impact Paper Organizational Impact In the business world innovation is an important factor to the long-term success of an organization. By being innovative organizations are able to gain and maintain a competitive advantage in their perspective markets. Research has shown that businesses that are creative and innovative have a large amount of success and sustainability when properly planned and implemented. The rapid rate in which technology is advancing
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automaker‚ has been the global industry sales leader for 75 years. Founded in 1908‚ GM today employs about 327‚000 people around the world. With global headquarters in Detroit‚ GM manufactures its cars and trucks in 33 countries. In 2005‚ 9.17 million GM cars and trucks were sold globally under the following brands: Buick‚ Cadillac‚ Chevrolet‚ GMC‚ GM Daewoo‚ Holden‚ HUMMER‚ Opel‚ Pontiac‚ Saab‚ Saturn and Vauxhall. GM operates one of the world ’s leading finance companies‚ GMAC Financial Services‚
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Eskimo Pie Corporation Introduction Reynolds Metals is the majority owner of the ice scream company Eskimo Pie Corporation and has decided to sell this company. Nestle Foods provided the highest offer of $61 Million. Due to delays of the Nestlé’s purchase‚ Reynolds Metals has take into consideration the IPO proposal of David Clark‚ president of Eskimo Pie Corporation‚ rather than selling the company to Nestle Foods (Case Study‚ 2001). This analysis will identify the current value of the
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international company for over 100 years. B. Weaknesses Too Much Vertical Integration. GM has a lack of communication between employees from top to bottom high health care cost The company has a major problem with Union contracts and pension obligation. It has spent too much time on satisfying employees. GM’s cars are too big and inefficient. The market in Europe looks for smaller and more efficient cars. GM saw the market trend but still did not change strategy. The company is behind the competition
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Operations North America GM World Headquarters in Detroit In North America‚ GM products focus primarily on its four core divisions – Chevrolet‚ Cadillac‚ Buick‚ and GMC. The White House characterized the GM restructuring as a shift toward a new leaner‚ greener GM‚ which will aim to break even with annual sales much lower than previously stated. President Obama declared that the restructuring "will mark the end of an old GM‚ and the beginning of a new GM; a new GM that can produce the high-quality
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