PROMOTION OF FAIRY QUEEN EXPRESS– CASE ANALYSIS OBJECTIVE: * Overcome the high losses of Fairy Queen * Defining and reaching target customers – Pricing * Promotion of Fairy Queen – Captions‚ Advertisements BRAND POSITION: Fairy Queen is a Unique; one of its kind Locomotive. This key point should be reinforced. Unlike Palace on wheels‚ which USP is luxury; Fairy Queen should promote the heritage of the Country along with the royal treatment. EXPANDING TARGET MARKET: The
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The Beauty of Magic in the tales of the Grimm’s Brothers Jacob and Wilhelm Grimm‚ more commonly known as the Grimm’s brothers‚ are the men responsible for countless fairy tales that are still loved and cherished today. Over one hundred and fifty years later‚ their renditions of tales are so readily available and amongst the finest fairy tales known. Full of enchantment and magic‚ their tales lead characters through journeys of hardships‚ discovery and truth where only their underlying morale will
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The Russian fairytale Jack Frost echoes many of the same characteristics as the Grimm tales. Jack Frost begins with a girl who has a cruel stepmother who hates her and tries to get rid of her. The stepmother convinces the father to leave his own daughter to die in the middle of the forest in winter. However‚ when Jack Frost‚ a personification of winter‚ comes to freeze her to death he is swayed by her kind words and instead rewards her with treasures. When the daughter returns wealthy and beautiful
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Fairy tales are part of every Western child ’s upbringing‚ and have been for decades. The method of telling and the stories them selves may have changed from the purely oral tradition to that of the written word with the introduction of the printing press and more importantly the Chap Book in the eighteenth century (Montgomery‚ 2009 p. 13). But the basic core of the tales remain hundreds of years on to instruct and delight children to this day. These days children are surrounded by fairy tales in
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Existential Therapy: Death‚ Freedom & Self-Awareness Some people rely on others to validate who they are‚ and to give them meaning. However‚ they must realize that they are alone in this world and they must find meaning from within themselves and not from others. Nevertheless‚ for many people being alone causes anxiety in which people feel that their life has no meaning. A person can become aware of who they are but not accept who they are while being alone. Existential therapy helps people to
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Linguistic Perspectives and Existential Anxiety in Arun Kolatkar’s Poems This paper focuses on the linguistic perspective and existential anxiety in Arun Kolatkar’s poems. Arun Kolatkar is not a familiar name for many of us‚ in fact until he was included in the undergraduate syllabus of English Honours by West Bengal State University two years ago he was not known to us. Arun Balkrishna Kolatkar (1932 –2004) was a poet from Maharashtra‚ wrote in both Marathi and English. Radically experimental
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The Comparison of Reality Therapy and Existential Theory in Addiction Counseling: The Case of Jack Walden University The case of Jack illustrates a number of dilemmas faced by addiction counselors; namely‚ his resistance to treatment and external locus of control. Jack not only denies his need for counseling‚ but also denies that his alcohol use is any fault of his own. Thus‚ this paper will serve to analyze and evaluate two therapeutic approaches that emphasize
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Reading Medieval Literature. Canterbury Tales: The Wife of Baths Tale. The Wife of Baths Tale is a fantastical tale of magical creatures such as fairies‚ forests‚ romance‚ strong Knights and fair maidens‚ set in the time of King Arthurs counsel in Britain‚ While the tale is seen as a fairy tale set in an ideal world‚ it touches on dark subjects such as rape and using power for evil. A Knight overcome with lust for a fair maiden uses his power for evil and rapes this lady dishonouring her. Instead
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FORGIVE ME WHEN I WHINE By: Bruno Hagspiel Today‚ upon a bus‚ I saw a lovely girl with golden hair. I envied her. She seemed so gay‚ and wished I were as fair. When suddenly she rose to leave‚ I saw her hobble down the aisle. She had one leg‚ and wore a crutch. But as she passed- a smile. O God‚ forgive me when I whine. I have two legs. The world is mine! I stopped to buy some lollies.
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J Community Health (2009) 34:1–5 DOI 10.1007/s10900-008-9122-8 ORIGINAL PAPER Knowledge About Breastfeeding Among a Group of Primary Care Physicians and Residents in Puerto Rico ´ Gloria Leavitt Æ Silma Martınez Æ Nerian Ortiz Æ ´ Lourdes Garcıa Published online: 27 September 2008 Ó Springer Science+Business Media‚ LLC 2008 Abstract Physicians have an essential role in promoting‚ protecting‚ and supporting breastfeeding as the ideal method of infant feeding. They are in an important
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