Information 1.1 - Company Overview Marble Slab Creamery is a leading purveyor of super-premium hand-mixed ice cream and the innovator of the now famous “frozen slab” technique. Founded in 1983‚ the Houston-based company offers homemade ice cream that is prepared to order on a marble slab‚ using a variety of mix-ins. The brand’s slogan is called “the freshest ice cream on earth” and has now expanded to over 400 locations worldwide. Locally‚ Marble Slab Creamery is owned and franchised
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Pg.16 Recommendation: Pg.18 References: Pg.20 Appendices: Attachment Executive Summary: Dippin Dots is known as the ice cream of the future‚ by offering frozen desert items in the shape of tiny beads or dots that are extremely cold and filled with delicious ice cream flavors. Dippin Dots Inc. is a franchise that is continuing to grow rapidly‚ while experiencing a lot of national success. This is accomplished by maintaining high quality standards
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1.0 Introduction 1.1 Background of Baskin Robbins Baskin Robbins is global chain of ice-cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ in Glendale‚ California. It claims to be the world’s largest ice-cream franchise with more than 5800 locations‚ 2800 which are located in the United States. Baskin Robbins sells ice-cream in over 30 countries‚ including Nepal‚ Canada‚ Japan‚ Malaysia and other. The company’s headquarter is located at Canton‚ Massachusetts. There were about 31 flavours
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but it ended sadly. Me‚ my cousins and their parents‚ my grandparents‚ my family‚ and my aunt Emily had just come from dinner to an ice cream shop called “The Cone”. Once we’d all ordered and got our ice cream we sat down while my dad and uncle talked‚ my aunt Lynn told us about their family’s trip to Maine. Once all the kids finished their sweet and cold ice cream we went to the little rides to mess around. The sky was a brilliant orange and pink from the sun setting. It was beautiful. All of the
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brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945‚ Irv opened Snowbird Ice Cream in Glendale‚ California. His store featured 21 flavors
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Whether made in business‚ politics‚ science‚ or sports‚ most decisions are judged as either right or wrong‚ ethical or unethical. Regardless of what an individual believes about a particular action‚ if society judges it to be unethical or wrong‚ whether correctly or not‚ that judgment directly affects the organization’s ability to achieve its business goals. For this reason alone‚ it is important to understand business ethics and recognize ethical issues. social responsibility‚ an organization’s
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Ben & Jerry’s Timeline Ben & Jerry’s Homemade‚ Inc. is a leading manufacturer of super premium ice cream‚ frozen yogurt and sorbet in unique and regular flavors. The Ice Cream Company embraces a philosophy of being real and "down to earth"‚ being humorous and having fun‚ being non-traditional and alternative and‚ at times‚ being activists around progressive values. Co-founders‚ Ben Cohen and Jerry Greenfield‚ have been seen as role models for running a business that is both profitable and socially
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manufacturing varieties of ICE CREAMS‚ they also run RESTAURANTS and FAST FOOD PALOURS‚ and they also deal with CATERING. Havmor Group of Co. has its humble beginning since 1944‚ when its founders started manufacturing ice cream with a hand-cranked machine. The “Havmor” philosophy of providing its customers with the best quality products and services at affordable prices has resulted in the brand being a household name in Gujarat. Havmor has 50% of the Gujarat ice cream market. But that’s no
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INTRODUCTION The purpose of this business plan is to outline the parameters under which the principals will pursue the construction‚ development and operation of a franchised Fran’s Ice Cream Shoppe in a key location at the mall entrance to the food court of Davis Plaza‚ a successful‚ dominant‚ super regional shopping center in metropolitan Woodland - Sacramento. Davis Plaza’s management company‚ Martin Richardson and the franchisor‚ the Fran’s Ice Shoppe Company‚ Inc.‚ are optimistic and enthusiastic
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Haagen-Dazs appeared in Britain and created something which had never existed before: a mass market for luxury ice cream. These days British consumers spend £130 million on luxury ice cream each year. "The Marketing Mix at Haagen Dazs" explores how Haagen-Dazs made themselves the market leader. It also compares and contrasts their marketing mix with Beechdean Dairies - a tiny UK ice-cream maker with big ambitions - it wants to be the Haagen-Dazs of Britain. The Competition Haagen-Dazs’ success has
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