Fairmont Chateau Lake Louise Background: Fairmont Chateau Lake Louise is a luxury resort‚ situated in the world’s most mesmerizing natural settings‚ within the Banff National Park in the Canadian Rocky Mountains‚ overlooking one of the most photographed panoramic sceneries in the world. The resort hotel is owned and operated by Fairmont Hotels and Resorts of Toronto‚ Canada. Fairmont Hotels and resorts is a leading North American operator of luxury hotels‚ with properties in Canada‚ USA‚ Mexico
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Introduction Problem Statement Fairmont Chateau Lake Louise (CLL) is unable to translate its world’s most spectacular natural surrounding into profits. The many issues facing CLL today include the declining Asian tour group market‚ due to the 1997 Asian economic crisis‚ the concentrated‚ summer and winter‚ seasonal demand‚ and the emergence of Internet‚ which empowers customers to make short-term decisions. The analysis below will present several key elements that will potential increases CCL’s
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Chateau Lake Louise There is something very soothing about looking out over Lake Louise. The reflections from the sky are as smooth as glass. The serenity and peacefulness of the area is unmatched by any other. These are the things I experience when at the lake. The fun and love shown by other couples and friends‚ makes it a very romantic place to me. I can just sit in a quiet room and close my eyes and listen in my mind the calming moving water coming up against the shoreline. If I was asked
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Should Chateau go for the affordable luxury brand and why? As the owner of the Chateau brand and considering that there could either be a yes or no response‚ my choice would be to not create a new “affordable luxury” brand directed to the young. The following key reasons why Chateau should not go for segment:- 1. Brand Dilution:- The existing brand represents exclusivity and appeals niche target customer segment. Moreover the wine brand is perceived good and maintains a high quality in customer’s
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in France with centuries of traditions‚ which is key to its reputation. Price can be seen as a product cue to purchasers of wine. Indeed‚ it can be used by consumers as an indicator for quality and therefore brand. The scarcity of top Bordeaux château on the market keeps the demand and prices high while wine is still in the barrel. The market sees Bordeaux as a luxury product. Consumers frequently make decisions based on the information from both the retail environment and their own product knowledge
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Advanced business cases in strategic management – Group 10 - Chateau Margaux : Launching the Third Wine 1. Identification of the problem How should Chateau Margaux best market and launch their new offering – their third wine? Previously considered a left-over‚ the quality of the third wine in 2009 was so good and unexpected that the management team of the vineyard decided to sell as a Chateau Margaux wine. This raises the following subquestions: a. To which target consumer and market should
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Expansion #4: Acquisition Recommendation Works Cited Appendix Interview Organizational Introduction Company Overview Le Chateau is a leading Canadian specialty retailer that offers contemporary fashion apparel‚ accessories and footwear. Founded in 1959 by Hershel Segal‚ the retailer was originally named “Le Chateau Men’s Wear”. The name was changed in 1962 to “Le Chateau”‚ when the product offering grew to include women’s clothing as well. Hershel and Jane Segal own a majority stake in the company
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Contents Introduction and Background 2 Industry 2 Fairmont 2 Marriott 2 Why These Two Companies? 3 Environmental Analysis 4 General Factors 4 Specific Factors 4 Customers 5 Environmental Uncertainty 5 Shareholders/Stakeholders and their Interests 5 Hotel Industry Changes in 3 to 5 years 5 Organizational Culture 6 How Is Company Culture Established? 6 How is Culture Developed? 6 How is Culture Maintained? 7 Social Responsibility and Ethics 8 Reputation 8 Ecological Footprint
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Louis XIV Louis XIV‚ a marvelous leader during his reign (1643-1715)‚ was a prime example of an absolutist ruler. He used his position to expand the power of his government with projects like the expansion of the Chateau de Versailles‚ completed in 1688. Despite the unimaginable cost of the monumental construction of Versailles that exhausted much of France ’s finances‚ its creation was beneficial for the French government‚ foreign influence‚ and the historical impact on France and the world.
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MAJOR TERM PROJECT MEMO: Fairmont hotels and resorts would be our first priority in terms of the companies we would love to promote internationally. Fairmont is a Canadian based operator of luxury hotels and resorts. It is also one of leader in the global hospitality industry. Our mission is to make its presence more extensive within the world and reach out to exotic and urban places. With a distinctive collection‚ operating in 19 countries including Canada‚ the United States‚ Azerbaijan‚ Barbados
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