The Silk Road and Sea Trade: The Two Drivers to a Worldwide Expansion of Cross-Cultural Connections Before there were trains‚ planes‚ or automobiles‚ people had much more elementary ways of traveling long distances to interact with other cultures. There were no paved highways and signs showing where to turn to get to Mecca. Nope‚ the Mongols had to travel across the terrain that lay ahead of them‚ as difficult as it might have been‚ to conquer the Middle East. Also‚ they had the form of horses
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Us! - Opportunity for Branding and Marketing Expansion Executive Summary This executive summary has been provided to allow readers a rapid appreciation of the content of this assignment. This document analyses the marketing situation for a Fair Trade coffee roaster company with business in the wholesale and own retail market. The environment was analyzed by scanning the micro and macro environments‚ giving emphasis to competition and external factors. After that‚ the SWOT analysis was used
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capital and prepare for next season. That is the reason why farmers don’t have good price. In order to get price stability‚ Fair Trade has emerged to help farmers with their products. According to www.fairtrade.net‚ Fair Trade coffee producers are small family farms organized in cooperatives or associations which the farmers own and govern democratically. So‚ after joining Fair Trade‚ the price of coffee beans will be stable when farmers have harvested it. To sum up‚ farmers are not only more money but
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Just Us (JU) begins to operate in March 7 1996 .Just Us! Is more than brand‚ it’s an ideology. It is a fair trade coffee cooperative‚ wholesaler and retailer. Overall situation is beneficial‚ but they face some issues concerning cafe’s. Jeff and Debra faced some difficulties in foundation period but they find solutions for all. Problems | Solutions | Lack of money to purchase house and equipment. Lack of member investments only 2500$. | Put mortgage on own house‚ secure loan from local bank
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Just Us! Case Just Us! is a corporation that imports‚ roasts and sells primarily organic coffee from fair traded certified coffee producers. Their vision is: “to be a leading Fair Trade business that builds on quality‚ professionalism and innovation for the benefit of all our stake holders. Since its inception‚ Just Us! had experienced healthy growth in the maritime provinces of Canada‚ mainly supported by its corporate values: social and environmental responsibility‚ sustainability‚ ethical practices
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The production of coffee is a process affected many people in the world today. Not only are the drinkers of the coffee affecting their own health‚ but the choice they make is also determining the quantity of goods purchased by Starbucks at the next trade time. If no one buys a particular brand‚ Starbucks will not purchase it. Consequently‚ the South American farmers exporting that particular type of coffee will not have any profit and will be unable to feed their families‚ plant new crop‚ or buy any
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New Wave Consulting Alex Joaquin Duk President 4252 Bonita Road Bonita‚ Ca 91902 Executive Report Prepared for: Howard Schultz CEO Starbucks PO Box 34067 Seattle‚ Washington 98124-1067 I Key Lessons Learned from Starbucks and Conservation International Case II Recommendations to fortify company business strategy and CSR notion III Suggestions to assure organizational learning IV How New Wave Consulting can help Starbucks create a strong brand entailing the three P’s: People‚ Profits
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certain product‚ not only by meeting certain customer segmentation and gaining profit but also by satisfying the customer. For example Sainsbury’s organic range also includes fair trade products‚ with Sainsbury selling the fair trade products‚ it helps with the economic side o the external influences‚ this is because the fair trade products are sold and a portion of the costs goes to those less fortunate‚ so with Sainsbury’s selling these products‚ they are helping the economy therefore customer will
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prefer . GLOBAL COFFEE TRADE Ques. Can supply and demand be overruled by a suitably designed international organization‚ or is an organization like the International Coffee Organization doomed to failure? Ans. Following are the reasons: If price falls‚exit should be there of existing firms Close substitutes should be dere in case of price increase Improvement in technology Fair trade Pay and working conditions for farmers
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company all around the world in constant search of new innovation such as moving into Fair Trade. Indeed in 2005 Ben & Jerry’s was the first ice cream company to use fair trade certified & trade which means providing a minimum income to the producers themselves. Beneath the brilliant idea and the many values that the company already promotes what are the weaknesses and threats to the brand and to Fair Trade? SWOT ANALYSIS Strengths - The safety of being part of the UNILEVER group and
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