Question 1: Is it ethical to sell a product that is at best only mildly effective? Discuss Answer: We know that the words effective and efficient are not the same words.Fullifilling a goal by using all the resources is called effective while fullfilling a the same goal using lowest possibl resources is called efficient.So in general selling a product that is not or only slightly effective‚ while pretending that it is efficient‚ is unethical. Particularly‚ in case a vendor is cheating on the customer
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that it is ethical to sell a product that is at best mildly effective if all the core values are met when promoting a product. A strong fact to consider is that‚ in order to maintain an ethical position‚ a company should never lie to its customers. That means for example‚ that it should be stated on the packaging and/or in the advertisement how and under which circumstances the product is working and what its limits are (honesty and transparency core values). All over the world‚ products that probably
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Case Study: Fair & Lovely 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion
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2.1 Is it ethical to sell products that are mildly effective? 2.2 Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of Fair & Lovely demeaning to women‚ or is promoting fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2.4 Will HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 2.5 In light of AIDWA charges‚ how would you suggest Fair & Lovely promotes its products? Would
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INDIAN COSMETIC MARKET SIZE: U.S. $950 MN. CUSTOMER BASE: 27 MN TARGET MARKET: YOUNG WOMEN 18-35 1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No‚ it is not ethical. From this case‚ we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter
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Survey Questionnaire Topic: Social impact of marketing campaign of “Fair and Lovely” Purpose: This research is being conducted for the social impact of marketing campaign of fair & lovely. Your feedback will have significant impact on the overall findings and will be count as confidential. All the information provided by you will also be used only for the academic purpose. ------------------------------------------------- Your Age: ………………… Gender: Male
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unlocks nature’s fairness secrets to create new Fair & Lovely. Fair & Lovely‚ the largest-selling skin whitening cream in the world‚ is certainly doing well. Launched in 1978‚ it holds a commanding 50-70 per cent share of the skin whitening market in India‚ a market that is valued at over Rs 1‚200 core (Rs 12 billion) and growing at 10-15 per cent per annum. HLL christened Fair & Lovely as one of its six “mega brands” and has successfully launched new product formulations from lotions to gels and soaps
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1. Is it ethical to sell a product that is‚ at best‚ only mildly effective? Discuss. No‚ it is not ethical to sell a product that is only mildly effective at best. No consumers want to buy a product that is only showing minimal changes as result. For example‚ a lot Indian women are happy because you they can see the change‚ however‚ there is this “one 26-year-old working woman has been a regular user for the past eight years but to no avail.” And this woman may not be alone in this. So it is
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Relevant Facts Sell-It Products Inc.’s business is the manufacturing‚ marketing‚ and distribution of consumer products. The SEC sent the company an e-mail with several concerns about their reportable segments disclosed in their Annual Report. Following are relevant facts: 1. SPI sells all its products to grocery stores‚ drug stores‚ and mass merchandisers in the United States‚ Canada‚ Mexico‚ Asia‚ and Europe. 2. SPI is organized into three divisions that include the following products: a
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cultural norms‚ Fair and lovely and advertising According to my opinion its is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion and may be distribution. The product fair and lovely lightens the skin
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