Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
Premium Brand Brand management Human skin color
QUESTIONS 1 2.1 Is it ethical to sell a product that is‚ at best‚ only mildly effective? 1 2.2 Is it ethical‚ to exploit cultural norms and values to promote a product? 2 2.3 Is the advertising of Fair & Lovely demeaning to women or is it portraying a product not too dissimilar to cosmetics in general? 4 2.4 Will have HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? 4 2.5 In light of AIDWA’S charges‚ how would you suggest Fair & Lovely promote its product? Would you response
Premium Human skin color
Design Science in Information Systems Research Alan R. Hevner Information Systems and Decision Sciences College of Business Administration University of South Florida 4202 E. Fowler Avenue‚ CIS1040 Tampa‚ FL 33620 Phone: (813) 974-6753 Fax: (813) 974-6749 Email: ahevner@coba.usf.edu Salvatore T. March Owen Graduate School of Management Vanderbilt University Nashville‚ TN 37203 Phone: (615) 322-7043 Fax: (615) 3437177 Email: Sal.March@owen.vanderbilt.edu Jinsoo Park College of Business Administration
Premium Research Scientific method Design
Cultural Norms‚ Fair & Lovely‚ and Advertising. Christopher A. Osuoha July 2‚ 2012 MKTG 5330 International Marketing Instructor Dr. Gilbert J. Werema Associate Professor of Marketing Wayland Baptist University Table of Content 1.0 Introduction 2.0 Questions & Analysis 2.1 Is it ethical to sell products that are mildly effective? 2.2 Is it ethical to exploit cultural norms and value to promote a product? 2.3 Is the advertisement of Fair & Lovely demeaning to
Premium Human skin color Business ethics Ethics
topic. Ethical Consumer and Fair Trade Introduction: Social responsibility and marketing ethics are natively controversial ‚ continues research in this area represents conflicts and challenges addressed to marketers in respect to socially responsible approach to marketing activities(Laczniak and Murphy‚ 1993; Smith and Quelch‚ 1996).The aim of the essay is to explain arising phenomenon of Ethical consumption by the use of related theoretical frameworks‚ as well as explaining Fair Trade and
Premium Scientific method Research Qualitative research
LOVELY PROFESSIONAL UNIVERSITY HOME WORK NO. 1 Lovely School of Commerce & Economics Department of Management Name of the faculty member Rajni Kant Rajhans Course No: COM359 Course Title Financial Statement Analysis Class: B.Com Term: Spring Section: Q4108 Batch: 2011-14 Max. Marks 30 Date of Allotment: 25-Jan-13 Date of Submission: 11- Feb-2013 |S. No |Roll No |Objectives of |Topic
Premium Financial statements Lovely Professional University
Andrea September 10‚ 2013 The Real Controversy Imagine you are walking through the busy streets of a downtown city during your lunch break. You casually keep walking to your destination passing by people of all ages‚ genders‚ and cultures. Hundreds of people rush by you. You don’t know a single thing about these people and chances are you will never see them again either. Therefore‚ nothing significant about those people ever crosses your mind. They are regular people leading regular lives
Premium Immigration to the United States Illegal drug trade Smuggling
Sell-Soft Company: Disclose Contingent Liabilities? Sell-Soft Company: Disclose Contingent Liabilities? Dana Ferretti ACC 206 Ms. Paula Beiser Chapter 10 Apply Your Knowledge: Case 2 November 7‚ 2010 Sell-Soft Company: Disclose Contingent Liabilities? There are several lawsuits against Sell-Soft Company. The lawsuits claim that they participated in unfair trading. A strong incentive is making the decision to disclose these contingent liabilities a hard one for Soft-Sell Company. Why
Premium Balance sheet Debt Generally Accepted Accounting Principles
Review #1 Product Packaging and Ethical Responsibility There have been many consumer products that have had misleading advertisements‚ designs‚ and labels. One writer of Forbes.com has come across the packaging of a certain products that he believes should raise an ethical concern. These concerns are aimed mostly at young children since they usually do not read labels‚ and generally go by appearance. The article is aimed at the Colgate company for their misleading packaging on their product known
Premium Ethics Packaging Retailing
Book form report The Lovely Bones by Alice Sebold __________________________________________________ Introduction. ____________________________________________________________ _______ The Lovely Bones is a story written from a fourteen-year-old girls’ point of view about the life of her family she is no longer part of after she becomes a victim of murder. I. Tell us about the unusual perspective Alice Sebold has chosen for
Premium Family The Lovely Bones Alice Sebold