Subject matter This report is to investigate the factors that will affect the choice making of purchasing Magnum ice cream in Tunku Abdu Rahman Tarc College. 1.2 Key findings Our primary objective‚ we are going to make a test to 30 students to bring prominence of which factors that will affect Tarc College students in choosing the ice cream. Our secondary objective is to search out the importance of factor to affect the decision of purchasing ice cream.
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A STUDY ON THE INFLUENCE OF EXTERNAL FACTORS IN PURCHASING DECISION OF PROPERTY” PROJECT REPORT SUBMITTED TO THE UNIVERSITY OF MADRAS IN PARTIAL FULLFILLMENT OF THE MASTERS DEGREE IN BUSINESS ADMINISTRATION SUBMITTED BY JAYASHREE.M (Register no. MA81042) UNDER THE GUIDANCE OF Mrs.Pallavi ‚ MPM(PhD) [pic] MEENKASHI SUNDARARAJAN SCHOOL OF MANAGEMENT [Formerly known as Indian Institute of Engineering Technology] KODAMBAKKAM CHENNAI-24 JULY 2009 ACKNOWLEDGEMENT
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...............!2! 2. Literature review and conceptual framework!..........................................................................!3! . 2.1 Thøgersen (2000) – Psychological determinants of paying attention to eco-labels in purchase decisions!......................................................................................................................................!3! 2.2 Cognitive dissonance and Attitudes!...................................................................
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Factors influencing consumer behaviour Faktory ovlivňující chování spotřebitele J. Stávková‚ L. Stejskal‚ Z. Toufarová Faculty of Business and Economics‚ Mendel University of Agriculture and Forestry‚ Brno‚ Czech Republic Abstract: The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. consumption expenditures are purposefully subdivided according to the classification made by the Statistical office
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Review 12 2.1 Advertising 13 2.1.2 TV commercials 18 2.1.3 Elements of TV commercials 21 2.2 Customer behavior 23 2.2.1 Theoretical foundation 23 2.2.2 Factors influence consumers purchase decision 24 2.3 The relationship between advertising and customer behavior 26 2.3.1 The aspects influencing advertising information 26 2.3.2 Consumer response process: AIDA Model 27 2.3.3 Previous studies related to topic 29 2.3 Summery and hypotheses 31 Chapter Three: Methodology 32 3.1 Research philosophy
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Explain how the Internet can influence the consumer decision-making process for the following types of purchase decisions. * Buying tickets for a music show (5) * Deciding to invest money in a restaurant chain (5) * Purchasing insurance for your car (5) * Buying shoes for yourself (5) You may find it helpful to visit some websites for the afore-mentioned products. [20 marks] Introduction The advent of internet has brought more convenience to the time starved
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World Applied Sciences Journal 24 (7): 844-849‚ 2013 ISSN 1818-4952 © IDOSI Publications‚ 2013 DOI: 10.5829/idosi.wasj.2013.24.07.1339 Factors Affecting Consumer Purchase Decision in Clothing Industry of Sahiwal‚ Pakistan 1 Rashid Saeed‚ 2Rab Nawaz Lodhi‚ 2Alhaj Muhammad Junaid Mukhtar‚ 2 Sarfraz Hussain‚ 3Zahid Mahmood and 4Moeed Ahmad 1 Management Sciences Department‚ COMSATS Institute of Information Technology Sahiwal‚ Pakistan 2 COMSATS Institute of Information Technology Sahiwal
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Internal Influences and Consumer Decision Process Consumers’ Purchase Decision: Motivation Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs (Peter & Donnelly‚ 2004). The behavioral aspect of consumer motivation concerns the actions someone takes
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Factors that influence consumer buying behavior There are a lot of subjects for marketers to understand in order to get more customers purchasing their companies’ products or brands. Consumer buying behavior is one of the studies that marketers need to understand. Factors that influence consumer buying behavior can be classified into four classes which are social factor‚ cultural factor‚ personal factor and psychological factor. One of the factors that influence consumer buying behavior is
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its environment.......................................................................3 2.1.Internal Control.........................................................................................................................3 2.2.External factors understanding.................................................................................................4 2.3.0.Objective and Strategies and Related Bussiness Risks.............................................................4 3.0.Types of
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