Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
Premium Brand Community Sociology
About Giant Consumer Products : This case describes sales promotion strategy at frozen foods maker Giant Consumer Products. The case focuses on the multi-disciplinary facets of brand management and sales promotion. Started with background analysis‚ problem statement‚ problem analysis‚ identification and assessment of alternatives‚ and recommendation and implementation. Following apspects are included in the case : consumer products marketing strategy food industry brand equity brand management
Premium Marketing Sales promotion Brand
William Glasser’s Choice Theory Jennifer Kingsley HHS310: H & HS Culture: The Helping Relationship Prof. Kari Merrill November 12‚ 2012 William Glasser’s Choice Theory The foundation of this theory is the simple belief that we alone are responsible for everything we do. This includes having the control over how we feel. If we are miserable‚ we have chosen to be miserable. If we are happy‚ a conscious decision was made to be happy. Considered to be
Premium Maslow's hierarchy of needs Psychology Fundamental human needs
Page 1 Part II - A Simple Model of Consumer Behavior The second set of factors that influence consumer behavior Individual Differences. Individual Differences: pertain to characteristics of the consumer such as: How much money do they have How much time do they have What is their knowledge level Is this someone relatively uninformed? a first time buyer? (Novice‚ a first time buyer‚ new to or inexperienced in a field) Is this an Expert? (someone who has made many prior purchase
Premium Life expectancy Money United States dollar
without advertisement‚ consumers and merchants both lose something‚ which is to say that consumers lose the opportunity to obtain the one suit them most and merchants may lose their potential customers. naturally‚ it is significant to advertise for the firms. meanwhile a recent survey conducted by sina.com will make this point valid and convincible. the sales volume of a certain product doubles since its manufacturer advertise on a TV program. for most of time consumers don’t know their real requirement
Premium Advertising Marketing Brand
the revenue generation * Inadequate system to monitor the expenses * All the expenses should go through an approval process which requires all the expenses should be properly documented and the need explained. This is not in place in Choice House 2. Identify ethical issues that Ashley should discuss with the Finance Committee? Which IMA Ethical Standards would apply to Ashley? Discuss. * Credibility: The ED should record all expenses and provide all information when I asked
Premium Ethics Need to know Income statement
SUDERLAND BUSINESS SCHOOL Global telecommunications providers - BT ’s strategy Module Code: PGBM16 Student Name: Ziheng Zhang Student No: 129046112 Words:3473 Date: 10/01/2014 Executive summary British Telecom Group was founded in 1984.It is the UK ’s largest telecommunications provider. From the beginning of the 1990s‚ BT ’s ambition is to become the world ’s leading telecommunications companies. BT in the development process‚ through a series of innovative measures
Premium Innovation Technology Strategic management
Carlos Cruz Professor Bucher Enc1102 17 Feb. 2012 Children as Consumers Experts estimate that two- to fourteen-year-olds sway over $500 billion a year in household purchasing (Calvert 205). So is consumerism the backbone of the U.S. economy? Children who live in developed countries have a variety of products to choose from. These products are introduced to children by advertising. These advertisements are everywhere from TV to even inside schools. Corporations’ main goal is to sell their products
Premium Advertising Marketing
Multiple Choice Chapter 1 1(4). The risk premium is defined as the rate of return on A. A risky asset minus the inflation rate B. The overall market C. A Treasury bill D. A risky asset minus the risk-free rate E. A risk-less investment Answer: D 2(5). The variance measure the: Non-graded A. Total difference between the actual returns and the average returns B. Average difference between the actual squared returns and the risk-free returns C. Average squared difference between
Premium Standard deviation Variance Normal distribution
the service routine. Customer attitudes were then determined and several motives for the compliance behaviour emerged. LITERATURE REVIEW McDonald’s has had such success since opening the first store in the 1940’s that today it is the leading global fast-food service provider. McDonald’s introduced a system of food service known as “Speedee Service System”‚ inspired by the assembly-line system of Henry Ford‚ which revolutionized the restaurant industry. It was the first restaurant to apply
Premium Quantitative research Qualitative research Research