Wang Qin | BB11170684 | | 1.0 Research Topic Factors that affect customer satisfaction in the hotel industry. 2.0 Research Background The English word “hotel” derives from the French word hôtel (coming from hôte meaning host). It refers to a townhouse which is any building that is frequented by seeing visitors. A hotel is an establishment which provides lodging for a paid short term basis. Kotler (1996) defined customer satisfaction as “the level of a person’s felt state resulting from
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CUSTOMER SATISFACTION IN THE MOBILE TELECOMMUNICATIONS INDUSTRY IN NIGERIA. Presented to Blekinge Institute of Technology‚ Department of Management‚ Ronneby‚ Sweden‚ in fulfilment of the requirement for the Degree of Master of Business Administration (MBA). BY: DR. ENIOLA SAMUEL SUPERVISOR: TOM MICHEL © December 2006 ABSTRACT Customer satisfaction is a fundamental marketing construct in the last three decades. In the past
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BUSINESS MS. B. BAUTISTA I. PROPOSED TITLE “Customer Satisfaction of Mcdonalds in Halang‚ Calamba City Laguna” II. TENTATIVE STATEMENT OF THE PROBLEM Restaurant customers are different that the meal being served should cater to many type of client possible to maximize sales and profit. Various factors that will contribute to increased benefaction and income are food preference by age‚ gender‚ income and appreciation factor like texture‚ aroma and taste. Therefore‚ this
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Job satisfaction: Mr. Marsh noticed that the employees always want coffee and by going out regularly for coffee they would be violating the company principle‚ that states that people can go out for incessant coffee breaks. He was able to satisfy the wants of his employees by having a member of staff bring in coffee during the afternoon. This will certainly increase the job satisfaction among the employees. Besides the work itself‚ one of the most salient factors influencing job satisfaction for
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Factors affecting Customer Satisfaction Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: * Departmentwise capability of the supplier. * Technological and engineering or re-engineering aspects of products and services. * Type and quality of response provided by the supplier. * Supplier’s capability to commit on deadlines
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Research Proposal Customer Satisfaction in the Restaurant Industry Part I: Research Proposal I-1. Research Background In today’s competitive dynamic environment it is crucial to maintain existing customers and gain new ones. This goes for the restaurant industry as well‚ where not only the quality of the food plays a major role‚ but also the quality of the service itself. This has been recognized by the restaurant X which offers traditional Greek food. Due
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Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction Employee motivation and job satisfaction have always been an important issue in an organization‚ but few organizations have not made motivation and job satisfaction top priorities or even neglected the issue at times. The failure of the managers in the organization to determine the motivational factors of the employees will create dissatisfaction of the employees which will eventually result to the decrease in productivity of the employees
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marketing : people‚ technology‚ strategy / Christopher Lovelock‚ Jochen Wirtz.—6th ed. p. cm. Includes bibliographical references and index. ISBN 0-13-187552-3 (alk. paper) 1. Marketing—Management. 2. Professions—Marketing. 3. Service industries— Marketing. 4. Customer services—Marketing. I. Wirtz‚ Jochen. II. Title. HF5415.13.L5883 2007 658.8—dc22 2006024219 Senior Acquisitions Editor: Katie Stevens VP/Editorial Director: Jeff Shelstad Product Development Manager: Ashley Santora Project Manager:
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| Chapter 1 Introduction 1.1 Background Customer Satisfaction is one of the most important issues concerning business organizations of all types‚ which is justified by the customer oriented philosophy and the main principle of continuous improvement of modern enterprises. Thus‚ customer satisfaction measurement may be considered as a most reliable feedback considering that it provides in an effective‚ direct‚ meaningful and objective way regarding the clients’ preferences and expectations
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II. Factor Analysis for the factors influencing Customer satisfaction towards the services provided by Tata Motors KMO and Bartlett’s Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy .719 Bartlett’s Test of Sphericity Approx. Chi-Square 567.018 df 120 Sig. .000 Interpretation: In the above table‚ the value of KMO is 0.791 and Bartlett’s test shows significant results‚ which means that factor analysis is feasible for the study. Communalities S. No Factors influencing customer satisfaction Initial
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