Abstract The purpose of this research paper is to explore the impact of Cyberlebrities (cyber-celebrities) on influencing consumer purchase decisions. The research will specifically be applicable to Cyberlebrities who endorse beauty products. First‚ secondary research pertaining to the effectiveness of celebrity endorsements‚ youth receptivity‚ beauty products‚ and the relationship between the three variables of likability‚ trust‚ and relationship will be discussed. Thereafter‚ qualitative primary
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ของธุรกิจกอสราง (ภาษาอังกฤษ) Significant factors influencing construction business for instant cement (Dry Mortar Cement) selection. ผศ.ดร.นิรันดร ทัพไชย ชื่อประธานกรรมการ ……………………………..……………………………………………. อ.สุมนรัตน ชื่นพุฒิ ชื่อกรรมการวิชาเอก ……………………………………………………………………............ 2 การศึกษาคนควาอิสระ เรื่อง ปจจัยสําคัญที่มีอิทธิพลตอ การเลือกใชปูนซีเมนตสําเร็จรูป (ปูนมอรตาร) ของธุรกิจกอสราง (บทที่ 1 – 3) Significant Factors Influencing Construction Business for Instant Cement (Dry
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5-6-1 Mergers and acquisitions 11 5-6-2 Alliance 12 5-6-3 Cost leadership 13 5-6-4 Joint venture 13 6. Global Factors: 14 6-1 -Political 14 6-2 -Social 15 6-3 -Economic 17 6-4 -Technological 18 6-5 - Legal 19 7. Conclusion 20 8. Reference 21-22
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FACTORS INFLUENCING THE DECISION MAKING REGARDING THE INDIVIDUAL INVESTMENT BEHAVIOR: AN ASSESSMENT CHAPTER 1 Introduction Investor behavior of behavioral finance concentrates on irrational behavior that can affect investment decision and market prices. It attempts to better understand and explain how emotions and cognitive errors influence investors and the decision-making process. In global financial markets the use of approaches based on perfect predictions‚ completely flexible prices‚ and
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Management Development Institute of Singapore Applied Marketing Psychology Impulse Purchase: How It Affects Consumers Charmaine Kaur Sekhor Elvira Rajoo Khairunnisa Begum Rashidah Binte Jalil Muhammad Dinie Afiq Bin Aizam Abstract This study examines the factors that contribute to an impulse purchasing behavior in the following marketing stimuli – price‚ promotion‚ service and environment
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Consumer behavior and factors influencing buyer behavior By Pyarimohan Mohapatra Consumer behavior is an attempt to understand & predict human actions in the buying role. It has assumed growing importance under market-oriented or customer oriented marketing planning & management. Consumer behavior is defined as “all psychological‚ social & physical behavior of potential customers as they become aware of‚ evaluate‚ purchase‚ consume‚ & tell others about product & services”.
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level to which a leader wishes to maintain control also influences leadership style. Some leaders want to be involved in all aspects of day-to-day operations and decision-making processes‚ which requires the need for micromanaging. Others may be more trusting of their subordinates or may not want the heavy burden of making all decisions‚ so they tend to take a more hands-off approach by delegating responsibility. Leaders who choose to delegate may need to create an additional layer of management
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advertising slogan once said ‘Chi “Vespa” mangia le mele’ (or ‘He who “Vespas” eats apples’) but simply for its convenience‚ style‚ and simplicity of life that it provides. I‚ as a consumer‚ have gone through multiple reasons why I should buy a Vespa. And here one will find a breakdown of my 5 step buying decision process: 1)PROBLEM RECOGNITION: I recently discovered how problematic having a car was in Manhattan. It ate up fuel‚ was adding more carbon dioxide to the already polluted city‚
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FACTORS DETERMINING WORKING CAPITAL REQUIREMENT The working capital needs of a firm are determined and influenced by various factors. A wide variety of considerations may affect the quantum of working capital required and these considerations may vary from time to time. The working capital needed at one point of time may not be good enough for some other situation. The determination of working capital requirement is a continuous process and must be undertaken on a regular basis in the light of
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Consumer Attitude towards ‘Green’ Purchases *Tanushree Shrivastava Research Scholar(IIPS‚ DAVV‚ Indore) Mobile 9926248388 moonskiess@yahoo.com **Dr. Preeti Singh Reader‚ IIPS‚ DAVV‚ Indore Mobile 9425349044 purnima4@rediffmail.com Abstract The Theory of Planned Behavior‚ based on the value – attitude – behavior hierarchy‚ has been proven as a reliable instrument for measuring green purchasing behavior. This study examines the application of a sub-section of Theory of Planned
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