Unit Three Facebook Case Study Analysis Kaplan University School of Business and Management MT 460-01 Management Policy and Strategy Dr. Carrie A. O’Hare May 10‚ 2012 Unit Three Facebook Case Study Analysis Introduction By conducting an in-depth case analysis of Facebook‚ the key issues will become the determination factors. in identifying why Twitter is their biggest threat‚ or if there really is a threat for Facebook to recognize. The issues at hand to be discussed will follow
Premium Social network service Facebook
Facebook was launched in February 2004 by Harvard undergrad students as an alternative to the traditional student directory. Its popularity quickly spread to other colleges in the US by word of mouth‚ and the site now registers close to 15M monthly UVs and over 6B page views per month. Facebook has completed two rounds of venture financing at very high valuations‚ the first at a valuation of ~$100M and the second at ~$550M (valuations are unconfirmed). These valuations were driven by the multiple
Premium Facebook
[pic] Case Study Facebook - The Complete Biography August 25‚ 2006 by Sid Yadav [pic] An in-depth profile of Facebook‚ written by Mashable contributor Sid Yadav and edited by Pete Cashmore. Facebook is the second largest social network on the web‚ behind only MySpace in terms of traffic. Primarily focused on high school to college students‚ Facebook has been gaining market share‚ and more significantly a supportive user base. Since their launch in February 2004‚ they’ve been able
Premium Facebook
CASE: E-220 DATE: 05/22/08 FACEBOOK INTRODUCTION In January 2008 Mark Zuckerberg was interviewed on 60 minutes to talk about Facebook and its phenomenal growth since it started as a project in the dorms of Harvard University in 2004. The interviewer could not help but comment on how young he was and wonder whether he was old enough to run a company that many think is the biggest thing since Google. The company had grown to over 60 million users and was expected to grow to 200 million by the
Premium Facebook Social network service
University An Analysis of Facebook’s Acquisition of Instagram In a world where we have over 200 major active social networking websites (excluding dating forums) its makes perfect sense why so many are doing any and everything they can to maintain‚ and increase‚ their share of the market. It also makes perfect sense why Facebook recently paid double the market value for its acquisition of Instagram‚ an upstart photo-sharing social network. In April Facebook purchased Instagram for $1 Billion
Premium Social network service Dot-com bubble Facebook
SGMT 6050 – Mergers and Acquisitions Facebook IPO Facebook‚ a social networking site‚ has grown at an exponential rate that far surpasses market expectation‚ so much so that its growth rate is referred to as the “ Facebook phenomenal”. In 2004‚ Facebook had 1million monthly active users‚ and in comparison‚ it had reached 845million monthly active users in 2011. This phenomenal led to one of the biggest initial public offerings (IPO) the market had seen in recent years‚ with total capital raised
Premium Discounted cash flow Facebook Google
Facebook‚ Inc: The Initial Public Offering 1. How does Facebook make money? What are the value drivers of its business? What is its comparative advantage relative to other social networking companies? (1) Facebook makes money from the following three main fields First is the advertising. According to the case‚ we know that the major revenue of Facebook is advertising‚ which took up 98 percent in 2009‚ 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded
Premium Initial public offering Facebook Social network service
Facebook announces $19bn WhatsApp deal Facebook will buy fast-growing cellphone-messaging startup WhatsApp for $19-billion in cash and stock in a landmark deal that places the world’s largest social network closer to the heart of cellphone communications and may bring younger users into the fold. The transaction involves $4-billion in cash‚ $12-billion in stock and $3-billion in restricted stock that vests over several years. The WhatsApp deal is worth more than Facebook raised in its own initial
Premium Facebook Social network Social network service
Facebook now has more than one billion people using it every month‚ the company has said. By Dave Lee Technology reporter‚ BBC News The passing of the milestone was announced by founder Mark Zuckerberg on US television on Thursday. The company said that those billion users were to date responsible for 1.13 trillion "likes"‚ 219 billion photos and 17 billion location check-ins. The site‚ which was launched in 2004‚ is now looking towards emerging markets to build its user base further
Premium Facebook
no. 10908015 Sec: RT1910 Facebook Facebook is the world’s largest social network‚ with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004‚ initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks‚ half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskowitz and Chris Hughes to help build Facebook‚ and within four months‚ Facebook added 30 more college networks
Premium Facebook Social network service