Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration‚ Marketing Key words: Culture‚ international marketing‚ marketing strategies‚ standardization and adaptation Purpose: Compare two strategies‚ standardization and adaptation‚ to show how companies manage cultural differences. Method: Our research method is a descriptive one. Then‚ we collect data from secondary sources such as the books‚ articles‚ journals and studies. Then‚ we judge
Premium Marketing Culture
ADAPTATION AS INTERPRETATION The debate on cinematic adaptations of literary works was for many years dominated by the questions of fidelity to the source and by the tendencies to prioritize the literary originals over their film versions. (Whelehan:2006) Adaptations were seen by most critics as inferior to the adapted texts‚ as “minor”‚ “subsidiary”‚ “derivative” or “secondary” products‚ lacking the symbolic richness of the books and missing their “spirit”. (Hutcheon:2006) Critics could not forgive
Free Literature Fiction Literary theory
‘Nosferatu’ was the first motion picture adaptation of Stoker’s ‘Dracula’ and one of the first films altogether. Although
Premium Dracula Bram Stoker Vampire
Report on the Cultural Adaptation on the PG Students in Middlesex University Executive Summary: When new students attend university in a new culture from their own culture‚ behaviors and expectations change. According to Zhou at el (2008)‚ traditionally researchers thought that culture shock was only about medical conditions. Historical theory has changed to contemporary theory of acculturation. This theory contains of cultural learning‚ stress and coping and social identification. We found
Premium Culture Acculturation Cross-cultural communication
Journal of Adolescence 1996‚ 19‚ 405–416 Identity as adaptation to social‚ cultural‚ and historical context ROY F. BAUMEISTER AND MARK MURAVEN Adaptation may be the best way to conceptualize the complex‚ multilateral relationship between individual identity and sociocultural context‚ because it recognizes the causal importance of culture yet also recognizes individual choice and change. This argument is developed by considering how several historical changes in the sociocultural context
Premium Sociology Identity Culture
The Adaptation of Transcendentalism None of the transcendentalist thinkers were very popular during their lives. Their ideas were all thought to be wild and barbaric when really they were just ahead of their time. Today‚ those same ideas that were thought to be too free and wild are actually seen as fairly tame and mild. Writers such as Walt Whitman‚ Ralph Emerson and Henry David Thoreau were all misunderstood by society during their lives. The typical lifestyle during the time of the early transcendentalists
Premium Ralph Waldo Emerson Transcendentalism Henry David Thoreau
Roy Adaptation Model Jeanette Ratliff‚ RN Chamberlain College of Nursing Course Number: Summer 2011 Nursing Theorist: Roy Adaptation Model Sister Callista Roy was not only a pioneer in the field of nursing‚ but also a leader. Her dedication to the health community is inarguable. As serving numerous roles as leader‚ her thoughts and visions touched many. One example of her mark in nursing is the Roy Adaptation Model. It is in this model that health is defined as a state of adaptation that
Premium Nursing Nursing theory
Plant Adaptation Investigation Observations Samples of plants were obtained during the campus tour. In order survive in the harsh climate of deserts‚ plants must adapt in function‚ reproduction‚ support‚ and defense. Although plants on campus are watered frequently‚ they live in a mostly xeric environment. Three types of cacti were observed: organ pipe‚ prickly pear‚ and saguaro. The organ pipe contains no leaves and has narrow stems that carry out photosynthesis and store water. Neither the
Premium Photosynthesis Leaf Fruit
INTRODUCTION Cultural Adaptation explores how creative ideas are packaged and nationalised to meet local taste‚ maps the cultural economy of adaptation in entertainment media ranging from motion pictures to mobile phones‚ and even probes the role of cultural recipes and formats in mutating participatory experiences of theme parks and sporting spectacles. Written in a lively and accessible manner‚ the book also provides insight into remaking in lifestyle and consumption cultures
Premium Honda Toyota
Roy Adaptation Model Roy Adaptation Model (RAM)‚ defined as a process of adaptation in which people respond positively to changes in the environment based on three types of stimuli - focal‚ contextual and residual (Alligood‚ 2010). In nursing practice‚ RAM promotes patient adaptation because nurses manipulate environmental stimuli‚ thus‚ enable patients’ to positively cope and adapt to life situations which positively influences health and illness. According to RAM’s theory‚ people are
Premium Nursing Nursing theory