LAW OF AGENCY The law relating to agency in Kenya is contained in the Factors Act 1889 and the common law as modified by the doctrines of equity. Agency may be defined as a legal relationship that exists between a person called the agent is considered by law to represent another known as the principal in such a way as to affect the principal’s legal position in relation to 3rd parties. It has also been defined as a relationship where a party expressly or implied consents that the other should
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Aii. Explain why there is a need for World Development. In certain countries of the world there is definitely a need for world development. People in countries‚ which face ’absolute poverty’ means that they do not even own the basic amenities to sustain life. Countries like this are mainly found in the Southern part of the World‚ and are in desperate need for development. These countries can sometimes be called "Third World" countries
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PR Campaign: Overview Kudler Fine Foods is an upscale specialty food store featuring the best domestic and imported foods in three California locations; La Jolla‚ Del Mar‚ and Encinitas. Kudler wants to position itself as a leader in embracing diversity in the workplace. Kudler will create a public relations (PR) campaign that will address the following items; PR issues‚ target audience‚ ethical implications‚ market research plan‚ how the campaign will affect Kudler’s marketing function‚ and
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Role of women in the development of any nation Basic entity of continual process of universe. Women are the integral part of a society. They are entitled to equality in every sphere of life. Phenomenal changes have taken place across the world in recent year‚ but the status and fate of women has not changed much. women still can play a greater role in the development of our nation. They have a great potential to lift our nation which is rife with problems. God has bestowed them with all capabilities
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A Roadblock in Advertising Prepared - Vikaash S Thakur‚ Lecturer‚ MBA- GGITS‚ Jabalpur Abstract: Everyone pray for a smooth‚ hurdle free ride in his/ her life‚ but ask a marketer he would love to have roadblocks in the lifecycle of his Product/ Brand. Nowadays roadblock advertising is an emerging strategy for marketers to launch/ re-launch their brand. Though it was first used by a small fire extinguisher making company in 1994 but the real use of roadblock advertising is increasing from 2008-09
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Advertising as a promotional and communicational tool has come a long way through the ages to become so important and significant in our modern society. Common people may still not realize what important part it takes in our society and business‚ what great influence it has on creating‚ forming and even changing people’s attitude and decisions about things and events. It has a long history of progress‚ although the greatest influence on its present status is due to these factors: The development
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The Power of Advertising Gail Patterson It is argued by many that television is the most powerful source of advertising (Grant and O’Connor; 2005‚ Jasperson and Yun‚ 2007) and is also the most likely form of media to be remembered and discussed by the public (Ford-Hutchinson and Rothwell‚ 2002‚ p17). This is confirmed by a number of studies that show a good response to television advertising‚ and corresponding commercial spending; a report in the Economist found that “Television remains
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Explain why Mao introduced the Five-Antis Campaign in 1952. had a number of aims to fulfil when he launched the Five-Antis Campaign in 1952. The Communist Party (CPC) had only came to power a few years earlier in 1949‚ due to this they had decided to launch a number of campaigns to consolidate their power such as the Resist America and Aid Korea‚ and Suppression of Counter-Revolutionaries. Through these campaigns the party could enforce their own policies throughout China (mainly in cities however)
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1. Assess the role of below-the- line techniques and how they are used for Beryl’s. You should: * Illustrate using a mind map to differentiate between characteristics and objectives of four below-the-line promotional techniques (3.1) Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are
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The Peculiarities of Advertising Language Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning‚ in the first chapter is given
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