| Evaluate international marketing opportunities | Unit Descriptor | This unit describes the performance outcomes‚ skills and knowledge required to evaluate the international environment‚ to identify market factors and risks‚ and to assess the viability of international marketing opportunities. No licensing‚ legislative‚ regulatory or certification requirements apply to this unit at the time of endorsement. | ELEMENT | PERFORMANCE CRITERIA | 1 . Review the global market environment |
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best not to conduct marketing research When there is no high level of uncertainty. For example‚ when company understands the characteristics of the target customers and their likes and dislikes regarding existing products‚ under this circumstances‚ further research would be repetitive and waste money When the value of research information is not greater than the cost of generating the information. 15. Discuss the three major benefits of marketing research to managers Marketing research is the process
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Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension (Michael E. Porter was originally an engineer‚ then an economist before he specialized in strategy) and looks at the size and composition of the market you intend to target. Strategic
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Final Exam Multiple Choice Review Questions (15%) CHAPTER 9 1. Facilities that rent shared space‚ services and management only to new businesses are called a. industrial parks. b. community development centers. c. shopping centers. d. business incubators. REF: p. 268 4. A good reason for relocating a typical manufacturing business is to a. stabilize income taxes. b. increase customer traffic. c. be closer to raw materials. d. provide free-flow space. REF: p. 267 6. For small service
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MKTG 1199 - MARKETING PRINCIPLES PRODUCT/SERVICE CHOSEN: CHAROEN POKPHAND FOODS (CPF) READY MEAL Table of Contents 1. Executive Summary …………………………………………………………………………. 4 1.1 Market Size …………………………………………………………………………. 4 1.2 Market Potential …………………………………………………………………………. 5 1.3 Market Structure …………………………………………………………………………. 5 1 Introduction …………………………………………………………………………. 6 2.4 Company Vision …………………………………………………………………………
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Marketing Strategies – Midterm 1. The five types of customer needs are: Stated needs‚ Real needs‚ Unstated needs‚ Delight needs and Secret needs. Define each and give an example for each. Stated needs are wants that are expressed by the customer while shopping for a product or service. An example of a stated need is when a customer wants to buy a two-bedroom condo. Real needs are the underlying needs of those that are stated. In the case of the customer that wants to buy a two-bedroom
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Explain how the SRRS was devised and evaluate the use of this technique. (8marks) Holmes and Rahe (1967) developed the Social Readjustment Rating Scale (SRRS) which identifies 43 stressful life changes that can contribute to stress-related illness. Each one of the 43 stressful life events was awarded a Life Change Unit depending on how traumatic it was felt to be by a large sample of 400 participants. The highest Life Change Unit is 100‚ being death of a spouse. Participants calculate a total value
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11/30/2009 Apple’s iPhone Marketing Strategy ------------------------------------------------- Executive Summary As the team of marketing consultants hired by Apple Corporation‚ we have been asked to review their current target markets and marketing mix’s to come up with possible suggestions for improving the overall effectiveness of the organizations marketing efforts. Our main focus will be specifically to cover the already successful iPhone‚ and not the other wide range of products and services
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What limitations may legitimately be placed on prisoner’s communications under rule 24.1 of the European Prison Rules Deprivation of liberty does not mean a loss of contact with the outside world.1 Communication of prisoners with the outside world is essential as it serves the important purpose of preventing the prisoners from being isolated‚ decreases the likelihood of staff abuse and promotes reintegration into society.2 Maintaining links between prisoners and the outside world‚ especially with
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Module Code: MK0388 Module Title: Marketing Management and Strategy Distributed on: Week 6 Hand in Date: TBC Instructions on Assessment: The assessment has two parts: Group work (presentation and peer evaluation) contributes 25% of the overall mark The individual assignment contributes 75% of the overall mark Seminar activities (25%) Students will work in small groups within their seminar and make a number of presentations on their chosen organisation. Further information on
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