1.1. Background of the study Service is an intangible commodity. Service sector plays an important role for society’s welfare. Service sector includes educational service‚ medical service‚ transportation service‚ recreation service‚ public service‚ security service and so on… (Encarta Premium 2009) The key component of business is providing quality service for its customers. Quality service requires one way of follow up of the dynamic in the internal and external business environment through information
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Followers Flying High at Pancontinental Airways Excellent customer service is all important at Pancontinental Airways (PA). This is the value proposition of PA. A sense of fun pervades (遍及於) the Australian based company with the hope that this will spread throughout the organisation and impact the all important relationship with PAs customers. Emotional approach from company to customers. For PA central to the organisation/customer relationship is the recruitment‚ training and development and
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The Effectiveness of the Quality of Service by Gokana‚ Ramen and Teppan to Customer Satisfaction A thesis that is purpose to ; Mr. Orlando To partial fulfilment of the requirement for completing methodology Subject Created by: Hendra (014201000032) International Business 2010 Class 2 Chapter 1 I. Introduction Effectiveness is the capability of producing a desire result. When something is deemed effective‚ it means it has an intended or expected outcome‚ or produces a deep‚ vivid
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Understanding and Reflection on Customer Behavior Introduction Currently it is difficult to fight for customers because customers’ purchasing intends to be more unpredictable. Marketers should have an insight to establish a marketing strategy based on understanding customer thinking and behaviors. Based on understanding concepts and importance of customer behavior‚ the research is mainly focused on marketing activities of Coca Cola‚ MacDonald’s‚ and British supermarket Sainsbury’. The paper
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Introduction Customer relationship management Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. The purpose of customer relationship management is to extend the management‚ and improve the competition capability of the enterprises. The Real estate sector is rapidly growing. Forward-thinking
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Customer Service Recommendations Report Executive summary The purpose of this report is to analyse the customer service system employed at West Dealership of Melbourne Car World. It should be noted that performance management has not been carried out so far this financial year which has no doubt prompted‚ at least in part‚ this investigation and the following report. The first quarter data of the 2012 financial and all data available pertaining to customer service operations will be considered.
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The Customer is Always Right There is a popular saying in business‚ “The customer is always right.” Originally coined by Harry Gordon Selfridge‚ the original meaning suggests that “a company’s keenness is to put the customer first.”1 Ultimately this phrase indicates that businesses must be aware that their customers are the essence of their business. Without customers‚ the business would seize to exist. I concur with this philosophy as customers are the fundamentals to any business or organization
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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selling‚ of products and services requiring transportation‚ from location to location is known as commerce. E-Commerce - From a communications perspective‚ e-commerce is the delivery of information‚ products/services or payments via telephone lines‚ Fax‚ computer networks or any other means. What is Electronic Commerce? From an online perspective‚ e-commerce provides the capability of buying and selling products and information on the internet and other online services. It refers to a wide range
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Four Characteristic of Good Customer Service By Good customer service is what every company strives for when you talk about customer service. But what is really good customer service in general‚ honestly speaking. Today I would like to share with you‚ what I think is good customer service that I have come across in my everyday life. Now you’re probably wondering what I’m talking about‚ in simple terms; its taking care of the customer through empathy. When I work on
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