In May 1901‚ William Knox D’Arcy was granted a concession by the Shah of Iran to search for oil‚ which he discovered in May 1908.[17] This was the first commercially significant find in the Middle East. On 14 April 1909‚ the Anglo-Persian Oil Company (APOC) was incorporated as a subsidiary of Burmah Oil Company to exploit this.[17] In 1935‚ it became the Anglo-Iranian Oil Company (AIOC).[17] After World War II‚ AIOC and the Iranian government initially resisted nationalist pressure to revise AIOC’s
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Discuss what is meant by sustainable competitive advantage Sustainable competitive is what all the companies want to gain it and maintain it‚ it can let the company to keep the position of market leadership and let the company be successful. Evans et al. (2003‚ p.225) states that “no advantage is sustainable for ever‚ as competitors will seek to imitate it. “It has told that a sustainable competitive advantage it should be unique and can’t be copy easily by the competitors‚ also Evans et
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DEBATE—Is Service Marketing Different From Product Marketing? MARKETING DEBATE—Is Service Marketing Different From Product Marketing? Marketing is the process of communicating the value of a product or service to customers. In addition‚ marketing might sometimes be interpreted as the ability of selling products and services. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. Many services marketers strongly
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CHAPTER 4 PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services
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MAINTAINING ADMINISTRATIVE SERVICES LEARNING OUTCOMES 1. Understand how to order products and services 2. Understand how to keep waste to a minimum in a business environment 3. Understand the purpose of delivering effective customer service 4. Know how to take minutes 5. Understand how to organise meetings 6. Understand how to organise events 7. Understand how to manage diary systems Questions Explain what procedures you use to order products and services for your organisation
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What is meant by developmentalism: what is its impact on global politics? Developmentalism Most global political agendas and concerns relate to development even if it is indirectly as these developing countries are so reliant on the policies and implications of decisions made on a global level. This essay will examine foreign aid in the current global political state. This is adapted from the question ‘What is meant by developmentalism: what is it’s impact on global politics?’. Throughout this
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CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the types of positioning
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What is meant by ‘Civil Society’ and is it a useful concept? Introduction Although the term “civil society” can be traced to ancient Greece‚ as Martin Shaw has explained‚ the modern concept of civil society originated from the philosophical and political thinking of the late eighteenth and early nineteenth centuries. At that time the thinking “began to distinguish systematically between the spheres of state and society” (Shaw‚ 1996: 296-278). The essence of the concept of civil society was its
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410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
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With case examples‚ explain what is meant by the terms offer and acceptance‚ in reference to English Law. 1. The terms offer and acceptance are terms most commonly found in contact law. An offer makes up the first part of a contract‚ it is imperative that the offer is definite. The term offer is defined by Treitel as: ’...an expression of willingness to contract on specified terms‚ made with the intention that it is to become binding as soon as it is accepted by the person to whom it is
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