Wal-Mart Question: 1 Why has Wal-Mart viewed international expansion as a critical part of its strategy? Wal-Mart invested over half a billion dollars in IT and satellite facilities to connect its worldwide stores to headquarters. Head-quarters could complete stock-taking of each item for more than 4‚000 stores worldwide within an hour. Wal-Mart started to expand abroad in 1990s and it opened its first store in Mexico‚ in 1994 it began operations in Canada. Moreover‚ its oversea expansion was in
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Wal-Mart Stores‚ Inc. (“Wal-Mart‚” the “Company” or “we”) operates retail stores in various formats around the world and is committed to saving eople money so they can live better. EDLP is our pricing philosophy under which we price items at a low price every day. Comparable store sales is a measure which indicates the performance of existing stores by measuring the growth in sales for such stores for a particular period over the corresponding period in the prior year. As shown on a slide the
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Compare and contrast a minimum of two tools such as SWOT and POWER SWOT and apply to business solutions 1.3 Critically contrast Primary and Secondary research methods 2.1 Evaluate the use of tools such as Boston and Ansoff Matrix to business situations 2.2 Analyse the effectiveness of models such as Porter’s Generic Strategies 3.1 Evaluate consumer buying behaviour and the adoption process 3.2 Analyse the role of marketing mix to specific products 3.3 Evaluate the Product Life Cycle in various forms
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Ansoff Growth Matrix is very important strategy in business industry. Any company can measure how achieve their market in this strategy. It consists of four kinds of strategies depending on products and markets. There are a) Market penetration: existing products and existing markets b) Product development: new products and existing markets c) Market development: new markets and existing products d) Diversification: new markets and new products. Today‚ McDonald is really competitive
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CASE #1 WALMART‚ 2005 BYRG GRATUS MGMT 642: BUSINESS POLICY FEB. 20‚ 2014 1. What is the Wal-Mart Brand image? Walmart has the brand image of a mega-retailer‚ which: offers everyday low prices on a ‘broad’ product assortment; provides the best possible shopping experience - online‚ through mobile and in stores; and offers a one-stop‚ round-the-clock family shopping destination‚ where families can procure everything from groceries‚ to household tools‚ to electronics; delivers
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Ansoff’s Matrix Igor Ansoff in 1957 created the Matrix. It is a marketing planning tool‚ used for identifying and categorising growth opportunities. The matrix considers on two dimensions: markets and products. |Existing Products|New Products|Risk| Existing Markets|||| New Markets|||| Risk|| Market Penetration| Involves:|Methods:|Use when:| • Increasing market share in current markets with current products.• Securing dominace in growth markets‚ but saturated markets are hard to
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Introduction of Ansoff Matrix This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ’Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. The market penetration strategy is the least risky since it leverages many of the firm’s existing resources and capabilities. In a growing market‚ simply maintaining
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of Wal-Mart valuation using different methods To test the assumption of a discount rate of 7% as given in the outline of the case‚ we calculated the required rate of return for the Wal-Mart stock using CAPM . Using rWalMart = Rf + βWalMart [E(RM) – RF]‚ we find the required rate of return to be 7.01% and in line with the information given in the case outline. Perpetual dividend growth model: The standard method of calculating a stock price using the perpetual dividend growth model is
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Wal-Mart in China 1) Why is Wal-Mart successful in the U.S.? What are Wal-Mart’s competitive advantages and its sources? Wal-Mart has been successful and holds many competitive advantages in the U.S. for multiple reasons. First‚ Sam Walton believed that the future of retail chains lay in discounting. While he certainly had competitors when getting started‚ Walton focused on opening stores in “one-horse‚” rural areas that other retailers ignored. This was key as Wal-Mart grew at a very rapid
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