Counseling is: • The process that occurs when a client and counselor set aside time in order to explore difficulties which may include the stressful or emotional feelings of the client. • The act of helping the client to see things more clearly‚ possibly from a different view-point. This can enable the client to focus on feelings‚ experiences or behavior‚ with a goal to facilitating positive change. • A relationship of trust. Confidentiality is paramount to successful counseling. Professional
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Book 1 2nd ed. Oxford: Heinemann. Jones‚ C.‚ & Clements‚ J. (2007/8). Innovation Leaders. Retrieved 02 16‚ 2011‚ from http://www.innovationleaders.net/index.html. Kotler‚ P.‚ Armstrong‚ G.‚ Wong‚ V.‚ & Saunders‚ J. (2008). Principles of Marketing. London: Pearson Education Limited 2008. Motorrad‚ B. (2009‚ April). S 1000 RP/ online brochure. Wong‚ S. (2011‚ 02 15). BMW Market targeting. (P. Dziubinska‚ Interviewer) -------------------------------------------- [ 1 ]. White.(2010/2011)Lecture
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development and strategic use of blogs or similar sites. Offers. Offers are exactly as important as in traditional marketing strategies. No offer‚ no sale. On the internet‚ you may only get one chance to elicit an action from a web site visitor before they exit your site or an email reader before they hit the DEL key. It’s your offer that will make the difference. A good internet marketing strategy is always testing and evaluating different offers to optimize their effectiveness. Presentation. On
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Explain Ways to embed elements of Functional Skills‚ in your specialist area Functional skills are basic skills of literacy‚ language‚ and numeracy with the addition of ICT Skills being increasingly regarded as fundamental. These skills can be transferred to enable the learner to progress at work and in society in general. As a tutor I will need to recognise basis skills needs‚ perhaps through initial pre-course assessment and discuss with the learner a discreet and sensitive referral route
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RESEARCH LECTURE 1 Introduction to Marketing Research SUBJECT OUTLINE: Marketing research SUBJECT OUTLINE Nature and rationale of marketing research Marketing research process Importance of defining research problem Planning of the Research Design Significance of Sampling in Marketing Research Data Collection‚ Analysis and Presentation aca-hk2022.psd..currf.04.12 Holmes Institute‚ 2010 2 LECTURE OBJECTIVES OBJECTIVES What is Marketing Research‚ why is it needed? What are
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skills and is usually performed by professionals in PR firms‚ whereas advertising is performed by ad agency people. Advertisers must understand the importance of PR. In the marketing communication process‚ what are the various dimensions of the source‚ the message‚ and the receiver? In the marketing communication process‚ sale’s people can give a personalized pitch to potential consumers. Advertisers can create ads for potential consumers. The ads can attempt to sell the product itself‚ the product’s
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as virtual stores on the Internet. Promotion Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising‚ public relations‚ word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principle elements together‚ which is common in film promotion. Advertising covers any communication that is paid for‚ from television and cinema commercials‚ radio and Internet adverts through
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behaviour of customers over the internet‚ particularly social media and according to the University of Florida‚ there are five distinct types of complainers segregated as: The Meek Customer Amongst the most patient of all customers‚ the Meek ignores various little shortcomings and raises voice only in case of a disastrous experience. Satisfying their ego is relatively easy and a public apology is sufficient enough to rectify the situation. This also results in potential passive brand advocates. The
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The alalysis of poem «March» by Edward Thomas The poem ’March’‚ as the most of Thomas’s poems describes the state of nature. The mood of March days is briefly described through subtle details such as behavior of birds and plants and weather changes (from snow and rain to warmth and sunshine). In terms of structure and verse form‚ the poem isn’t divided into separate stanzas‚ but it can be logically parceled out in three parts. The first part (from the beginning to the line “As if the mighty
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American Marketing Association defines brand as a name‚ term‚ sign‚ symbol or design or a combination of them‚ intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. According to Professor Kevin Lane Keller‚ Brand Elements are trademark-able devices that serve to identify and differentiate the brand. The most common brand elements are brand names‚ logos‚ symbols‚ characters‚ spokespeople‚ slogan‚ jingle‚ imagery‚ packages
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