LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product‚ the entrepreneur has to decide channels or routes through
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Manufacturers 1. Patel Industries Plot No 5623/c‚ Phase II‚ GIDC Industrial Area‚ Vatva‚ Ahmedabad: 382 445 Gujarat State‚ INDIAPhones : 00 91 79 2589 4651/ 2589 6545 Telefax : 00 91 79 2589 5830E-mail : info@patelindustries.co.in Managing Director: Mr. Bhupesh Patel E-mail : bhupesh@patelindustries.co.in Executive (Int’l Marketing): Mr. Mihir Panchal E-mail : mihir@patelindustries.co.in 2. Yashica Pharmaceuticals Private Limited Office No. 11/12‚ Shubham Apartment‚ Syndicate‚ Kalyan
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Channel Integration- What is it ? In the world of Sales and Distribution Management‚ it is imperative to have upstream partners like logistics ‚ distributor ‚ retailers ‚ transporter and whole sellers to effectively sell the products manufactured by a company . Channel integration is a collaborative effort to bring together all these partners into the system and integrate the efforts so that all the partners are benefited out of it. By using the concepts of Channel Integration‚ rather than
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Competition Channel conflict is generated when one channel member’s actions prevent another channel member from achieving its goal. On the other hand‚ channel coordination occurs when channel members are brought together to advance the goal of the channel‚ as opposed to their own potentially incompatible goals. There are three pertinent issues to be examined here: Types of Conflict and Competition‚ Causes of Channel Conflict and How to Manage Channel Conflicts. Case 1: Apple Inc Channel Conflict
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Planning Before a teacher starts his/her lesson‚ the process listed above would have been already took place. During the first stage of this
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Marketing channels Term paper Prepared by: Essam Eldin Khater • Marketing Channels literature review To reach a target market‚ the marketer uses marketing channels. The marketer uses distribution channels to display‚ sell‚ or deliver the physical product or service(s) to the buyer or user. They include distributors‚ wholesalers‚ retailers‚ and agents. The marketer also uses service channels to carry out transactions with potential buyers. Service channels include warehouses‚
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encountered many positive and negative customer service experiences. Customer service (ch.1 pg. 6) can be defined as “The ability of knowledgeable‚ capable‚ and enthusiastic employees to deliver products and services to their internal and external customers in a matter that satisfies identified and unidentified needs.” In other words‚ it is the ability of a company and its employees to supply their customers’ wants and needs. Some organizations have well developed customer services departments‚ while other
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Distribution channel plays an important part in the supply chain. Distribution channel‚ as defined by Coughlan et al. (2006)‚ is a set of independent organizations involved in the process of making a product or service available for consumption. It serves as the connecting link between the producer and consumer by adding value to products or services (Kim and Frazier‚ 1996) and multiplies selling opportunities through network of intermediaries. These independent organizations are usually made of
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is a Turkish manufacturer‚ had to make a hard decision about its substantial corporate strategy‚ because in the mid-1990s SomPack realized that China was a threat. China had been making inroads into U.S. Market. The main issue was the labor cost differentials‚ so SomPack tried to set some ways to reduce labor costs and increase the capacity. The company took a step to product assembly that is the lipstick mechanism and the mechanism was high volume component that has multistep process. They had a
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Explain how a working relationship is different from a personal relationship. HSC 025 - 1.1 A personal relationship is a relationship in which two separate individuals have an intimate and close interaction between each other. For example‚ a man and a woman who romanticize each other without being involved in client-to-service user situation. A working relationship is a kind of relationship in which one end of the relationship is an individual or a group in which they are tasked to work or give
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