PIZZA HUT IN INDIA [pic] In 1958‚ Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so ’Pizza Hut’ was born! Fifteen years later‚ they opened the first UK restaurant and since then they have become the biggest Pizza Company on the planet. Today Pizza Hut is one of the flagship brands of Yum! Brands‚ Inc.‚ which also has KFC‚ Taco Bell‚ A&W and Long
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McDonalds vs. Burger King Which fast food restaurant is your favorite? McDonald’s or Burger King‚ these two fast food restaurant have been around for many years serving over billions of people. Fast food is currently one of the biggest businesses in the United States due to the hectic schedule people have this days. McDonald’s and Burger King were established in different years. McDonald’s was established a year after Burger King was established. McDonald’s was introduced by Dick and Mac McDonald’s
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www.thetimes100.co.uk Managing stock to meet customer needs Introduction McDonald’s is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than 30‚000 restaurants in over 119 countries‚ serving around 50 million people every day. All businesses face challenges every day. One of the major challenges facing McDonald’s is managing stock. Stock management involves creating a balance between meeting customers’ needs whilst at the same
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SKYLINE BUSINESS SCHOOL 2nd YEAR‚ IIIrd SEMESTER BATCH - MBA 2010-2012 L2S1 REPORT ON (Strategic marketing management) Presented By: Ravi Singh Baghel ACKNOWLEDGEMENT The successful completion of any task would be incomplete without mentioning the people who have made it possible. So it’s with the gratitude that I acknowledge the help‚ which
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Improving Logistics at McDonald’s Logistics is the integration of the activities that procure materials‚ transform them into intermediate goods and final products through manufacturing and assembly‚ and deliver them to customers. Comprising all movement of materials from incoming shipments‚ inventory‚ production and the final delivery to consumers‚ logistics managers are responsible for the right goods being where they need to be at the right time. For a firm as large as McDonald’s logistics is
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Case Study: The Nonmarket Environment of McDonald’s 1. Characterize the Four I’s. The author of the text‚ Business and its Environment‚ illustrate the characterization of nonmarket environments of a business firm by the analysis of the Four I’s which are identified as follows: issues‚ interests‚ institutions‚ and‚ information. In the case study‚ excerpts of some of the nonmarket environmental factors which faced the company were explained. By characterizing the Four I’s‚ a management analysis
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EXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is “procedure "‚ hence marketing incorporates researching‚ advertising‚ selling‚ and distributing your products or services. Hence we planned to focus on one of the best known brands worldwide‚ McDonald’s Corporation. The following executive summary presents the key marketing aspects of McDonald’s Corporation and should be read
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Florida. The company ran into financial issues and was bought out by David Edgerton and James McLamore in 1954‚ and the name was then changed to Burger King and a year later‚ the king was introduced. McDonald’s was first opened in 1940 by Dick and Mac McDonald in California as a drive-thru barbecue. After several attempts the brothers sold the business to Ray Kroc in 1955 and he established the McDonald’s franchise. These two are very similar in the types of food offered on the similar menus‚ but at the
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Critically discusses the process of operations management and how it is done within your organization‚ using the terms just defined. Find at least one internal area where operations management is implemented‚ discuss the process‚ and comment on the relative effectiveness of the process. What OM techniques are used? How? If not used‚ why not (e.g.‚ lack of time‚ lack of knowledge‚ culture resistance‚ complexity)? Who uses them (what level in the organization—e.g.‚ operational/tactical‚ strategic)
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Cultural Sensitivity Since the mid-1980s‚ Indian society has undergone a dramatic shift in social values. The traditional caste-defined view of Indian life‚ which undervalues social and economic mobility‚ and the dominance of the Brahmanical culture’s disdain toward commerce have been challenged by the middle class in contemporary Indian society. Getting rich and enjoying a good life has become the new mantra of social existence for the Indian middle class. With more income and more purchasing
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