will determine why conceptual models are so commonly used in strategic management. Then‚ we will describe and explain the BCG Growth / Share Matrix and finally‚ we will evaluate the different strengths and weaknesses of this conceptual model by analyzing and synthesizing the views of several authors. More abstract from Conceptual models in strategic management: The Boston Consulting Group growth / share... [...] U.K.: Prentice Hall. G. Luffman‚ E. Lea‚ S. Sanderson and B. Kenny (1996) Strategic
Premium Strategic management Management Management consulting
Consulting Cover Letter by Victor Cheng As a former McKinsey resume screener‚ I’ve read a lot of consulting cover letters for consulting roles of all types. Most applicants severely under-estimate the importance of the cover letter and end up paying more attention to the consulting resume/CV than they do the cover letter. I would argue the effort allocation should be reversed — much more time put into the cover letter than the resume or CV. Here’s why. Without a good cover letter it
Premium Management consulting Recruitment Employment
In this essay I will look at the strengths and weaknesses of using the Boston Matrix to help make decisions in business. I will first briefly explain the Boston Matrix and then analyse its effectiveness as an aid to making a marketing strategy. Like Ansoff’s matrix‚ the Boston Matrix is a well known tool for marketing managers. It was developed by the large US consulting group and is a way that a business can compare all of its products. The two aspects it looks at are market share (relative to
Premium
11/21/13 The benefits and drawbacks of a group debate When debating on a topic or pacific subject I prefer to debate one on one‚ but that is not the only way debating is done it is also done in groups and this can be a benefit in some situations and can also be a problem in some cases. When having a group debate it gives you a broad approach with having more than two people opinion‚ it’s going to be a harder fight‚ but you will get more than one standpoint on the argument. A group debate also
Premium Debate Argumentation theory Thought
Strengths‚ Limitations and Social Work Every theory has strengths and limitations‚ which can be beneficial to understanding behaviour as well as leaving gaps in knowledge as not every theory can explain every facet of human behaviour and understanding this is a key part of social work practice. The social work profession is guided by the AASW Practice Standards‚ which aim to provide a guide to practice‚ collective standards and expectations and can be used as a platform for ongoing professional
Premium Sociology Psychology Behavior
Smith Consulting has been retained in order to develop a functional and effective Frequent Shopper program for Kudler Fine Foods. Kudler Fine Foods has decided that it is in its best interest to implement this type of new marketing plan in order to build customer loyalty. The program will allow the shoppers at Kudler Fine Foods to earn points based on the purchases they make. These points will allow consumers to earn high end rewards. Kudler Fine Foods has specified to Smith Consulting that the desired
Premium Loyalty program
Xyberspace Consulting‚ Inc. Laura Barnes finished her chicken fajita and looked out upon Town Lake‚ shimmering under the fierce Texas sun. She had recently relocated to Austin from Silicon Valley to head up the Accounting Department for Xyberspace‚ a rapidly growing technology-consulting firm. Only two weeks on the job‚ she was being asked to resolve a controversy within the company. The controversy centered on the allocation of the costs associated with the company’s Training and Education Service
Premium Costs Expense Cost
THE CONSULTING BIBLE How to conquer any consulting interview from fit questions to case studies Second edition Copyright 2009 Management Consulted. All Rights Reserved. Notice of Rights No part of this book and its contents may be reproduced‚ modified‚ or transmitted in any form or by any means‚ electronic‚ mechanical‚ photocopying‚ or otherwise‚ without the prior written permission of the publisher (“Management Consulted”). Management Consulted www.managementconsulted.com 2 Table of
Premium Question Management consulting Management
APC Nutrition 12 8 Profitability McKinsey & Co Mini-Bar 14 9 Profitability McKinsey & Co Vitamin Universe 16 10 New Product The Boston Consulting Group Bagging Co. (Popcorn) 18 Do not reproduce‚ store or distribute without written permission from the Graduate Consulting Group at McCombs School of Business 2 Case 1: Engineering and Construction Company Company: Booz & Co. A large engineering‚ procurement‚ and construction company has seen
Premium Revenue Management consulting Big-box store
Ansoff Matrix of Virgin Groups‚ McDonald’s and eBay Introduction Ansoff Matrix was introduced by Igor Ansoff‚ a Russian-born pioneer of strategic management and corporate planning. He was also the strategist who first identified the fact that competitive advantage in the market was vital in the element of planning process (2001). Ansoff matrix helps to define two vital factors for marketing: what is sold and who it is sold to. Therefore‚ it pertains on the products
Premium Strategic management Market penetration Virgin Group