2.0 REVIEW OF LITERATURE 2.1 THEORETICAL BACKGROUND BRAND PERSONALITY A brand personality can be defined as the set of human characteristics associated with a given brand. Thus it includes such characteristics as gender‚ age‚ and socioeconomic class‚ as well as such classic personality traits as warmth‚ concern and sentimentality. Brand Personality like human personality‚ is both distinctive and enduring. For example‚ one analysis found Coke to be considered real and authentic whereas Pepsi was
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The Element: Chlorine General Information We researched the chemical element known as chlorine. Chlorine has an atomic number of 17 and an atomic weight of 35.453. It has a valence number of 3. The element has 3 energy levels. Chlorine exists as a greenish-yellow gas at normal temperatures and pressures. Chlorine is second in reactivity only to fluorine among the halogen elements. Chlorine is a nonmetal. It is estimated that 0.045% of the earth’s crust and 1.9% of sea water are chlorine.
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Transuranic Elements and their Production Transuranic elements are elements that have an atomic number greater than 92. Transuranic elements have been synthesised in nuclear reactors or in high-energy particle accelerators. Neptunium and plutonium were the first transuranic elements to be synthesised in 1940 by Glenn Seaborg’s research team in the USA. Uranium 238 is bombarded with neutrons produced by the nuclear fission of U-235. Initially an isotope of uranium (U-239) forms which decays
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Each work of art has elements of unity and elements of variety. Variety balances out unity and keeps things interesting. The center of interest or focal point is the place the artist draws your eyes first. Artists use balance in order to construct paintings. These elements of art such as unity‚ variety‚ focal point or area of interest and balance will be used to give you a better understanding. Examples from "Giorgio de Chirico" (The Mystery and Melancholy of a Street‚ 1914)‚ "Pablo Picasso" (Seated
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and counting (Nasser‚ 2011). And not a single person is without a personality. Our personality is what makes who we are‚ what we do‚ who we interact with and how we live our life. It is a vital aspect that drives most of the decisions and choices an individual makes in his lifespan‚ and throughout this lifespan‚ the individual’s personality are tempered by external factors. In spite of all that‚ the nature of an individual’s personality still commands a degree of stability across time and situations
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one of the five core personality traits described in the big five theory of personality. This trait is characterized by sociability‚ assertiveness‚ emotional expressiveness and excitability. People who are high in this trait are often described as being outgoing ad talkative‚ while those low in this trait are described as quiet and reserved. An extroverted disposition ; concern with what is outside the self rather what is inside. Introversion is one of the major personality traits identified in
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Theories Affect Individual Personality University of Phoenix Psychodynamic Theories Affect Individual Personality Individuals differ from one another and each personality is unique. Be it physically‚ emotionally‚ intellectually or psychologically‚ each person portrays distinct characteristics that are exclusive. Many psychodynamic theorists have theorized the origins and contributions that cultivate personality. Highlights of this paper will include contents of Freuds psychoanalytic theory to include
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Animal Personality Personality is a term used to designate what is usually unique or singular about an individual‚ essentially the characteristics that distinguish them from others. Thoughts‚ emotion‚ and behavior alone do not constitute the personality of an individual; it is hidden just behind those elements. Personality also implies a certain level of predictability about how a person will act and react under different circumstances. The term personality is used in many ways. You can refer
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The earliest preoccupation of man in dreams finds its roots in their cultural beliefs and traditions‚ governed by forces outside of man. The revolutionary theories of Sigmund Freud changed the basis for man’s dreams; from the forces that are external to man to the triggering force that comes from within man. Surfacing buried emotions. Freud’s theory centers on repressed emotions that surface in dreams to find resolution. Further‚ the theory states that analyzing and understanding the dream’s
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distinct objects‚ considered as an object in its own right. For example‚ the numbers 2‚ 4‚ and 6 are distinct objects when considered separately‚ but when they are considered collectively they form a single set of size three‚ written {2‚4‚6}. an element‚ or member‚ of a set is any one of the distinct objects that make up that set A number‚ letter‚ point‚ line‚ or any other object contained in a set. There are two ways of describing‚ or specifying the members of‚ a set. One way is by intensional
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