on their web site) Apple Computer‚ Inc. was incorporated in 1977. Products include personal computers and related software‚ services‚ peripherals‚ and networking solutions; line of portable digital music players along with related accessories and services; personal communication devices; online sale of third-party audio and video products. Products sold worldwide through online stores‚ retail stores‚ and third-party wholesale resellers The main users of Apple products are: students
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Target Audience for Apple iPod The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age‚ gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby‚ particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general‚ iPod is designed for anyone interested in carrying the equivalent
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Othman Aldhfeeri 2/20/2013 English 091 Jordan Case/Effect Paragraph Apple makes among the best phones in the world. The iPhone is their flagship product and it outpaces sales among everything they offer. Apple is at the forefront of the newest technology. The iPhone uses the state-of-the-art designs‚ such as touch screens and aluminum casing. The main industrial designer‚ Jonathan Ives‚ is famous for his concept of how it should look‚ function‚ and feel. Ives is a world renowned designer and his
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iPod Product Background The name iPod refers to a category of portable digital audio players designed and marketed by Apple Computer. It is an exceptionally popular‚ portable digital music player that stores up to 10‚000 songs on its 40GB hard disk. The earlier versions of iPod were only able to function as music players. Currently‚ it also includes features such as storing addresses‚ games and calendar. The iPod was originally developed for Mac computers but software was introduced in 2002 to
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Statement Guide (Apple) Mac vs. (Microsoft) Windows PC Although Windows is a household name‚ Apple is fast becoming the company that technology users look to. This thesis will be discussing the pros and the better quality of the Apple Mac OS X as opposed to the Windows PC. An Apple Mac is virtually better that a Windows PC because of its securer platform‚ enhanced audio features and its excellent reputation. I. (Apple) Mac has an excellent security platform A. Apple Mac has the security
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the phenomenal success of Apple’s iPod. It seems everyone has an opinion as to how design has contributed to the dominance of Apple in this lucrative‚ emergent market‚ targetedif not lusted afterby savvy high tech giants Sony‚ Samsung‚ Dell and Microsoft. But I suspect that something more clever is afoot; that Apple’s design strategy is in line with something we call "value transference." And if my suspicion is correct‚ the technology at the heart of the iPod will have little to do with their
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14‚ 103–113 (2007) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/csr.146 Case Study: the Apple iPod in China Stephen Frost1* and Margaret Burnett2* 1 Department of Asian and International Studies‚ City University of Hong Kong‚ China 2 Corporate Environmental Governance Programme‚ University of Hong Kong‚ China Keywords: Apple; iPod; Foxconn; China; sweatshop; Hon Hai; supply chain; electronics Introduction to the Case A ll material in this case is
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little device that seems to be everywhere you look. For the past years we have seen how APPLE Computers Inc. has not only introduced the Ipod into the market for music players‚ but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods. iPods were first introduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer‚ iPod is a brand of digital audio/video players that stand apart from the rest due
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Apple Computers Inc. is an American corporation that designs and constructs computer hardware‚ software and other consumer electronics. The company was established in April 1st‚ 1976‚ created by Steve Jobs‚ Steve Wozniak and Ronald Wayne (Andrea Major). The company is best recognized for their Macintosh personal computer line‚ Mac OS X‚ iTunes media application‚ and especially the iPod personal MP3 player. The IPod started off as a simple device that held approximately 1000 songs. Throughout the
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AN ANALYSIS OF SEGMENTATION‚ TARGETTING AND POSITIONING STRATEGY OF IPOD APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 5 Marketing Objectives____________________________________________6
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