businesses might have good products and a wide product range‚ or sold at attractive prices. The company’s at hand would still have to generate sales and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling‚ sales promotion and advertising‚ public relation tools. Promotion Element Advantages Disadvantages Sales Promotion -good for building awareness with the consumer -effective at reaching a wide audience
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In the film “Dances with Wolves” Kevin Costner has one main goal to achieve in making this film was to do away with any predetermined notions that the viewer might have had about the Native Americans being some sort of savage race. Costner does this by unraveling this in front of the audience of the mysteriousness that was held by the Indian culture and then brings in the viewer to have this connectedness with Indians and their culture. By doing this we the viewer find ourselves feeling some sort
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7 April‚ 2009 Overseas News Service Reuters WORLD BANK: CHINA STIMULUS TO SUSTAIN ASIA’S GROWTH TOKYO - Growth in the economies of East Asia and the Pacific will slow this year because of the financial crisis but China’s multi-billion dollar stimulus will secure their status as the world’s fastest growing region‚ the World Bank said. Gross domestic product in developing East Asia will rise 5.3 percent this year‚ according to World Bank forecasts released on Tuesday. That is down from
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1) What is meant by (I) Market segmentation Market segmentation is a marketing strategy‚ which involves dividing a broad target market into subsets of consumers‚ businesses‚ or countries that have‚ or are perceived to have‚ common needs‚ interests‚ and priorities‚ and then designing and implementing strategies to target them (II) Product A products is any goods‚ service that are offered to the market to satisfy consumer’s needs 2) Describe all 4 types of consumer behavior with 2 examples for
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Kristyn Penaloza English 1301 Dr. Patricia Dodd 11/21/2013 Promotion Letter Dear honorable Consul‚ The purpose of this letter is to request an increase in my annual salary due to my four years with the consulate. (I) Kristyn Penaloza work at the Consulate of Panama in Houston since August 2009. In 2010‚ I received my first promotion to the National Vessels Department and in 2012‚ I received my last ascent as the assistant in the International Vessels Department. With the economic downturn that
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Unit 1 Task 2 How have the external environmental factors affected the ability of Nando’s to achieve its aims and objectives? Economic Factors Businesses are affected by the economy and sometimes the economy can have a dramatic drop in countries causing issues for some business mainly due to 4 factors. These factors are inflation‚ Economic growth‚ Exchange rates and unemployment. Firstly Inflation is an upward movement in the average level of prices. Its opposite is deflation‚ a downward movement
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children we work with. That is why we need to understand the importance of integrated and multi-agency working. Multi-agency helps to meet the needs of children‚ their parents or carers‚ different services‚ agencies‚ teams of professionals and other practitioners will work together to provide the services that a child or their family may need. At chapel Street Primary School we offer a variety of services e.g. integrated early education‚ childcare‚ community support groups and parent survival courses
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Grading Criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that‚ in addition to the pass criteria‚ the learner is able to: To achieve a distinction grade the evidence must show that‚ in addition to the pass and merit criteria‚ the learner is able to: P1 Describe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the
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preferences of the customers. Air Asia’s marketing objectives to expand the product mix include: - New routes and destinations all over the world. - Flights to Americas and other Western countries - Further destinations with Air Asia X. - Improving the Do-It-Yourself customisation product where the customers get to pick and choose what they would like. Maximising customer service The most important aspect of the marketing objectives. Customer services is responding to the needs and problems
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Potential Competitors (1.5 marks) [pic] More people are concerning the quality of life and they adding spa into their lifestyle preferences. The spa industry in Singapore is booming since 2003 ( Verikios‚ 2007). Competition can be either direct or indirect that will affect the overall potential for success of your business. Competitors within the spa industry include the following: Direct competition would be companies offering
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