involve their marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so? When a company is looking at promoting a new or existing product or service‚ the involvement of their marketing channel during the design of the promotional program is key component. According to the text Excellence in Business (Bovée‚ Thill‚ Mescon; p. 417-418)‚ a market channel is the network of firms that work together to get goods and services from the producer
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Organizational Structure Paper Carly Fader XMGT/ 230 University of Phoenix Today‚ most companies have an organizational structure‚ which gives a lot of character to the company and allows the consumers to see what the company values. Certain companies may have an organizational structure such as a divisional structure which is basically where functionalities of that company are divided based on the “functional” areas. However‚ there is also a matrix structure. A matrix structure consists
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Phoenix Material Organizational Theories Matrix Complete the matrix by listing at least five organizational theories and the correlating theorists‚ concepts‚ strengths and weaknesses of each theory. Answer the questions that follow the matrix. Include reference page consistent with APA guidelines‚ and include primary sources where available. Organizational theory | Theorist | Concepts | Strengths and weakness | Modernist | Adam Smith‚ Max Weber ‚ Henri Fayol | Clear structure and organization
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Chapter 10 Organisational Structure and Design Robbins‚ Bergman‚ Stagg‚ Coulter: Management 4e © 2006 Pearson Education Australia LO6 Students will evaluate two types of organisational structures and recommend a structure for a given situation Key elements a) Hierarchy and departmentalisation economic growth b) Centralisation versus decentralisation c) Mechanistic versus organic d) Span of control Robbins‚ Bergman‚ Stagg‚ Coulter: Management 4e © 2006 Pearson Education Australia 2 LEARNING
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of Organizational Design University of Phoenix Key Concepts of Organizational Design This paper will provide key concepts of organization design. It will describe the five best design choices and also will provide information regarding some common organizational structures. An organization will have to continuously look at the design and structure it uses to ensure that it is going to establish its goals and vision. Importance of Organizational Design Choices Organizational Design will
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Organizational Structure Organizational structure plays an important role in day-to-day functions of an organization. The delegation of authority‚ work specialization‚ and employee reporting framework are some of the elements that help determine what the organizational structure should be. An efficient structure will facilitate decision making and smooth the span of control or scope managers have over operations. The first and most common structure type that managers would
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CHAPTER 4 PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services
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Organizational Structure Corporations throughout the world utilize and recognize the effectiveness of an organizational structure. An organizational structure reflects the way an organization positions their employees and jobs that can be resulted in accomplishing the goals and direction of the company. Larger organizations benefit from these structures because of the multiple tasks that are presented‚ while smaller ones may find it unnecessary. Therefore‚ plan of actions are established to successfully
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5 pages single-spaced 12pt font Who are MM’s target customers? Are all segments equally attractive to MM? If yes‚ why? If not‚ why not? How do the different segments’ needs and expectations evolve over time? The goal is to increase the overall market share and profits of MM’s Motors in the current market environment by targeting appropriate customer segments and proper allocation of marketing resources. Our initial strategy was to concentrate on segment A because of the following reasons: 1. MM
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Rafael Mendoza 11/28/2012 A company’s organizational structure can determine how effective its management department will be in implementing and executing company decisions. Without a great structure the company may lose its finances‚ by being inefficient. With that in mind‚ a company’s organizational structure is geared towards making the company more efficient and successful. UPS like all major organizations has to keep their organizational structure with the times in order to stay productive
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