providing for their needs‚ and treating them as equals. Cultures and subcultures vary in the extent to which one is expected to show hospitality to strangers‚ as opposed to personal friends or members of one’s in-group. The hospitality service industry includes hotels‚ casinos‚ and resorts‚ which offer comfort and guidance to strangers‚ whether it be commercial (for monetary gain) or non-commercial (not for profit). The terms hospital‚ hospice‚ and hostel also derive from "hospitality‚" and these
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Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
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DUNKIN’ DONUTS PRESS KIT February 2014 Dunkin’ Donuts‚ At-A-Glance Dunkin’ Donuts is owned by Dunkin’ Brands Group‚ Inc. (Nasdaq: DNKN)‚ one of the world’s leading franchisors of quick service restaurants. Dunkin’ Brands is the parent company of both Dunkin’ Donuts and Baskin-Robbins. Dunkin’ Brands Group‚ Inc. is headquartered in Canton‚ Massachusetts. At the end of 2013‚ Dunkin’ Brands Group‚ Inc. had franchisee-reported sales of approximately $9.3 billion.
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consumer expectations from travel service providers & their satisfaction levels towards the service providers used in past Part 1 1.Introduction Global travel & torism industry Travel and tourism industry India Unique characteristic of travel and tourism industry Part 2 2.Understanding the Marketing in travel and Tourism Factors Influencing Demand for tourism Global demand for travel and tourism Indian demand for travel and tourism Tourism in India has been on a steady
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References Table List Graph 1: The Product Lifecycle of Banrock Station in 2007 Graph 2: The Object‚ Strategy and Tactic of Bordeaux wine External environment Increase sale cost leadership marketing mix Go to the UK (same products Increase market share & promotion) Executive summary The analysis provides information on the two international wine brands (Banrock Station and Bordeaux)
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HANDLOOM CLOTHING INTRODUCTION Handloom industry is a traditional and also a cottage industry in India. It provides employment to the large section of poor people. However‚ the role and significance of the industry to the national development is declining. In fact‚ the industry is facing lot of problems such as men‚ material‚ methods‚ machines‚ money‚ marketing and management. Handloom industry is a cottage and rural based industry and the handlooms are part of an age old Indian tradition. 35
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INDUSTRY SYNERGISED BBA+MBA The Royal Cottage‚ Bangalore Palace‚ Vasanthanagar‚ Bangalore- 560 052. Tel: 080 23560387 / 23560389. scalinggreaterheights@gemsbschool.com@gemsbschool.com www.gemsbschool.com • Bangalore • Mysore • Hyderabad • Hosur • Chennai • • Puducherry • Kirishnagiri • Srinagar (J&K) • Thrissur • About GEMS B SCHOOL Conceived by experienced academicians and inspired by accomplished professionals. Vision Creating leaders and not just managers. Mission Creating
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ON TEXTILE INDUSTRY IN INDIA March‚ 2013 A brief report on Textile Industry in India 1. OVERVIEW OF INDIAN TEXTILE INDUSTRY 1.1 Background India Textile Industry is one of the leading textile industries in the world. Though was predominantly unorganized industry even a few years back‚ but the scenario started changing after the economic liberalization of Indian economy in 1991. The opening up of economy gave the much-needed thrust to the Indian textile industry‚ which has now
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PRESENTATION SUNSILK A Project By Presented to : Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation‚ Targeting‚ Differentiation‚ and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every
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Porter’s Five Forces- Threat of New Entrants Since its introduction in 1979‚ Porter’s Five Forces has become the de facto framework for industry analysis. The five forces measure the competitiveness of the market deriving its attractiveness. The analyst uses conclusions derived from the analysis to determine the company’s risk from in its industry (current or potential). The five forces are (1) Threat of New Entrants‚ (2) Threat of Substitute Products or Services‚ (3) Bargaining Power of Buyers
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