PRAISE FOR The 4-Hour Workweek “This is a whole new ball game. Highly recommended.” —Dr. Stewart D. Friedman‚ adviser to Jack Welch and former director of the Work/Life Integration Program at the Wharton School‚ University of Pennsylvania “It’s about time this book was written. It is a long-overdue manifesto for the mobile lifestyle‚ and Tim Ferriss is the ideal ambassador. This will be huge.” —Jack Can eld‚ cocreator of Chicken Soup for the Soul®‚ 100+ million copies sold “Stunning and amazing
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Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
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