Boston Consulting Group Matrix The BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the
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BCG MATRIX‚ GE FOR A PRODUCT PORTFOLIO ERUKULLA SURESH -138919 SCHOOL OF MANAGEMENT‚ NIT WARANGAL SUBJECT: MARKETING ENVIRONMENT AND ANALYSIS ASSIGNMENT-2 SUBMITTED TO DR.RITANJALI MAJHI‚ ASSISTANT PROFESSOR‚ SOM ON 9TH OCTOBER 2013 ABSTRACT BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth
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enable the segment to be defined and quantified. Substantial‚ meaning that the segment should be of enough size to make the effort involved in segmentation worthwhile. Accessible‚ that is‚ it should be probable to target specifically the segment using existing communication and distribution channels. Stable‚ so that after classification of the segment there should be sufficient time to capitalize on the investment implicated in segmentation. (Baker‚ 1995) Markets can be segmented using a variety of philosophical
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Limitations of the BCG model. The BCG model is criticised for having a number of limitations (Kotler 2003; McDonald 2003): ➢ There are other reasons other than relative market share and market growth that could influence the allocation of resources to a product or SBU: reasons such as the need for strong brand name and product positioning could compel resource allocation to an SBU or product (Drummond & Ensor 2004). ➢ What is more‚ the model rests on net cash consumption or generation as the
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rising population. For every ton of waste recycled‚ 3.3 cubic yard of landfill space is saved. Recycling helps extend the life of existing landfill sites and reduces the need to create new landfills. Currently‚ the process of collecting household trash and its utilization has not been dealt professionally and efficiently. Green max is having a ambition of business concept “Trash management through recycling” thus highlighting the concept of socioprenureship in the locality‚ G sector‚ the most thickly
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Customer Needs ‚ Wants & Demands Needs are the basic human requirements. People need air‚ water‚ food‚ clothing and shelter to survive. People also have strong needs for recreation‚ education and entertainment. These needs become Wants when they are directed to specific objects that might satisfy the need. Wants are shaped by our society. Demands are wants for specific products backed by an ability to pay. Needs are of five types – Stated needs Real needs Unstated needs Delight needs
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Strategic Planning Lesson 12 - Business Portfolios‚ Boston Consulting Group (BCG) Modal Hello students! After having an understanding of what an SBU is you also need to now how do the companies select a particular strategy for which they need to analyze their SBUs? There is a matrix given by the Boston Consultancy Group‚ which can be used by the companies for the purpose of analysis‚ which will be discussed in this lesson‚ and also how useful it is. BCG Model The BCG Matrix‚ named after the Boston Consulting
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The Birks Cinema in Aberfeldy Outline Business Plan Ron Inglis January 2010 Contents 1 Introduction....................................................................................................................................... 3 The vision..................................................................................................................................... 3 Background .....................................................................
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The first in a series of special reports on operations in business Special Report Creating the Optimal Supply Chain http://www.bcg.com • http://knowledge.wharton.upenn.edu Contents Creating the Optimal Supply Chain As global competition and advancing technology render borders irrelevant and link companies more closely‚ supply chains — the network of suppliers‚ plants‚ distributors‚ retailers and others that participate in the sale‚ delivery and production of goods and services — are growing
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A. . Strengths 4 B. Weaknesses 4 C. Opportunities 4 D. Threats 4 E. SWOT matrix 5 II. VISION‚ MISSION AND OUTCOMES A Vision Statement 6 B Mission Statement 6 C Objectives‚ Key Result Areas (KRAs) and Performance Indicators (PIs) 7 III. STRATEGIES‚ PROGRAMS‚ACTIVITIES‚ TASKS AND RESOURCES (SPATRes) A. SPATRes matrix 8 III. FINANCIAL STATEMENT A. Statement of Financial Position 10 B. Income statement
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