1. Should Dabur build scale first in India before investing in global operations? In my opinion‚ yes‚ Dabur should build up scale first in India and then it should try for its global operations‚ because although we know that it is among the top ten CPG companies in India by revenue but its net sales figure is only Rs. 13430 million which is near about 10 times less as comparison to top CPG companies like HINDUSTAN LEVER and ITC. So first it should try to increase its revenue figure in domestic
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REVATHI.S Email id : revathi90.shankar@gmail.com NO:29‚ Pillayar kovil street‚ Srinivasa nagar ‚ Govarthanagiri‚
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Addressing Employee Motivation Table of Contents Executive Summary 3 A problematic work situation relating to a HRM concept in Book 2 4 1.1 A description of the work problem 4 1.2 Analysis of my experience using my chosen concepts 5 1.3 Proposed solutions to the problem 6 Relevant Web sites 8 References 9 Part 2 – TGF discussions 10 Executive Summary Tom was seen to have a loss of motivation at work which was investigated. An analysis showed the main cause to be
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CASE 2 ENTELLIUM‚ DIGG‚ PEERFLIX‚ ZAPPOS‚ AND JIGSAW: SUCCESS FOR SECOND MOVERS IN E-COMMERCE Case Study Questions: 1) Is the second-mover advantage always a good business strategy? Defend your answer with examples of the companies in this case. Front-runner businesses can: Increase services given during and after a sale‚ intended to guarantee a satisfied customer. Although the product you sell through e-commerce may completely satisfy the customer‚ the extra services given
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1. Initiating activations and projects related to S&D and Brand marketing for all products across all divisions 2. New Product launch planning and trade input customization at micro level and initiating any new SOP for sales operations related to both system streamlining. 3. Tracking & analysis of competition through internal data‚ shopper behavior‚ in market strategy & trade sentiments 4. Feedback on current Sales trends‚ monitoring sales hygiene and rolling out training programs
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Dabur Introduction:- Dabur (Dabur India Ltd.) derived from Daktar Burman is India’s largest Ayurvedic medicine manufacturer. The Dabur began with a small‚ but visionary endeavour by Dr. S. K. Burman‚ a physician tucked away in Bengal. He has set up Dabur in 1884 to produce and dispense Ayurvedic medicines. Reaching out to a wide mass of people who had no access to proper treatment. Dabur India Limited has marked its presence with significant achievements and today commands a market leadership
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Study on Motivating Employees Motivation is a set of forces that directs an individual to the behavior that results in better job performance. A motivated employee might work harder than expected to complete the task proactively‚ find ways to improve the quality and efficiency of the work environment. It is the willingness to exert high levels of effort to reach organizational goals‚ conditioned by the effort’s ability to satisfy some individual need Motivation is the reason or reasons for
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Affiliated to Guru Gobind Singh Indraprastha University‚ Delhi 2A & 2B‚ Madhuban Chowk‚ Outer Ring Road‚ Phase-1‚ Delhi-110085 Table of Contents Student declaration i Certificate of the guide ii Acknowledgment iii Executive summary iv Page no. Chapter I Plan of the Study 1.1 Introduction to topic ………………………………………………………. 1.2 Objective of the study………………………………………………………... 1.3 Literature review And/or Theoretical Background…………………… Chapter II
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EMPLOYEE MORALE & MOTIVATION Morale indicates happiness of the employees with the organizational environment. It is akin to job satisfaction. Employee morale benefits everyone involved in a work place. Boosting employee morale means that people will take more pride in their work‚ EFFECTIVE WAYS OF IMPROVING MORALE Most people thrive on feeling appreciated. You can improve employee morale by showing your appreciation in simple ways‚ such as rewarding an employee by saying‚ "job well done
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DABUR- REAL | PROJECT REPORT | | | Table of Content Introduction 3 History of Dabur 3 Dabur at a Glance 5 Consumer Care Business 5 International Business Division 6 Achievements of Dabur 7 2012-2013 7 2011-12 7 Dabur Business Portfolio 9 About Real 12 Achievements of Real 12 4 P’S OF REAL 13 PRODUCT 13 PRICE: 16 PLACE 16 PROMOTION 17 SWOT ANALYSIS 18 SEGMENTATION‚ TARGETING AND POSITIONING ANALYSIS 21 SEGMENTATION 21 TARGETING 22 POSITIONING 22
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