Contents JET BLUE AIRWAYS JetBlue Airways exists to provide superior service in every aspect of our customer’s air travel experience (JetBlue Airways). Our History David Neeleman founded JetBlue in 1999‚ under the name “NewAir.” JetBlue offers low-cost travel with on board amenities‚ such as in-flight entertainment‚ TV on every seat and Satellite radio. The company is headquartered in the Long Island‚ New York at the John F. Kennedy International Airport (Wikipedia). Analysis of Jet Blue Airways
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Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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Neeleman founded JetBlue after raising $130 million from investors and also contributing $5 million of his own money. Neeleman’s idea was to start a company that would combine the low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. By April‚ 2002‚ the airline company had flown over five million passengers‚ sold public stock at a starting price of $27 a share and acquired LiveTV‚ LLC‚ its provider of in-flight satellite entertainment systems. Despite its early
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Jet Blue Case Part 1 Analysis: Financial Analysis- JetBlue‚ despite the hard times facing the airline industry‚ is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20‚657 million and JetBlue had 1‚701 million). However‚ with that being said‚ it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful?
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Running head: HUMAN RESOURCE STRATEGIES‚ POLICIES & PRACTICES 1 Human Resource Strategies‚ Policies & Practices HMP1 – Jet Blue Case Study HUMAN RESOURCE STRATEGIES‚ POLICIES & PRACTICES 2 Abstract Human Resource Management‚ was developed in the late 90’s‚ by R. Wayne Mondy and Judy Bandy Mondy. It was designed to help new students become familiar with human resource management‚ providing both realistic and practical scenarios
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REVIEWING Objectives AND KEY Terms In this chapter‚ you learned how companies use integrated mar- keting communications (IMC) to communicate customer value. Modern marketing calls for more than just creating customer value by developing a good product‚ pricing it attractively‚ and making it available to target customers. Companies also must clearly and persuasively communicate that value to current and prospective customers. To do this‚ they must blend five promo- tion mix tools‚ guided
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Jet Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the ’hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware
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for the products. In order for a business to target all of these elements at the right people at the right time‚ it must employ the right type of marketing mix: Product‚ Price‚ Place and Promotion. In a dysfunctional time for the airline industry‚ most airlines‚ especially major carriers‚ are adapting the concept of “doing less with more.” One low-cost carrier‚ JetBlue‚ is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each
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financials of two well-known firms in the airline industry‚ JetBlue and Southwest. JetBlue Airways Corp was established in the year 1998 with a vision of being a leading cost efficient passenger airline with competitive‚ low rates. The company has been working toward a goal of growing sustainably while also maintaining efficient liquidity. The second firm in this case report‚ Southwest Airlines Company is a much older airline‚ which was founded as a commuter airline in 1971. Both companies operate on point-to-point
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IPO Valuation FIN-605 Md. Miran Hossain College of Business Colorado State University 10 September‚ 2012 1. What are the advantages and disadvantages of going public? Discuss the IPO process. The Advantages of Going Public Financial Benefit The financial benefit in the form of raising capital is the most distinct advantage of going public. Capital can be used to fund research and development‚ fund capital expenditure or even used to pay off existing debt. Moreover‚ once the company is
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