David Neeleman‚ founder of JetBlue airline‚ garnered support for his new airline in part using inspirational appeals directed at investors and politicians‚ as well as potential partners. He managed to convince skeptics that he could make his idea of a low cost airline work. Some say Neeleman was successful by “sheer force of his personality” (Kreitner‚ 2005‚ p. 378). Neeleman’s primary power base of reference as can be seen in the way airline employees view him. Tom Krizek‚ JetBlue pilot‚ said‚
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JetBlue Airways: Starting from Scratch Summary Introduction (Exhibit 1) • JetBlue’s service had grown from 9 departures per day at launch in February 2000 to more than 50 per day in the past 11 months. The fleet had grown from 2 planes to 10 with the arrival of one new Airbus A320 every five weeks. The business plan called for adding 10 new planes every year through the end of 2003‚ bringing the fleet to 40. • Ann Rhoades‚ Executive Vice President for People‚ had been extremely busy – growing
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the Jet Blue case was former CEO David Neeleman. He was the person who started Jet Blue and formed it to become a low cost airline provider‚ providing luxury and comfort and destinations to various cities at a low affordable cost. He understood how to cut cost and keep operating expenses low‚ and as a result Jet Blue had rapid expansion and flew to 53 destinations in 21 states‚ including Mexico‚ Puerto Rico‚ and the Caribbean. Up until 2007‚ when David Barger took over‚ Neeleman made Jet Blue prosperous
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Saul Ruiz MGMT 320 Jet Blue Hits Turbulence Case Study 1. What types of information systems and business functions are described in this case? The information systems and business functions described in this case are Transaction Processing Systems (TPS)‚ Customer Relationship Management Systems (CRM‚ and Executive Support systems (ESS). The TPS system is responsible for tracking ticket reservations and transactions. The CRM systems provide customers the ability to communicate with
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PAU/LBS/2011/10/024 FINANCE - 2 EXAM ANALYSIS OF JET BLUE CASE: PREPARING FOR FINANCING SYNOPSIS OF THE CASE JetBlue Airways Corporation was formed in August 1998 as a low-fare‚ low-cost but high service passenger airline serving select United States market. JetBlue’s operations strategy was designed to achieve a low cost‚ whilst offering customers a pleasing and differentiated flying experience. JetBlue has had a successful business model and strong financial results during that period‚ and
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the number one U.S. domestic airline by Coned Nast Traveler magazine’s “Readers’ Choice Awards” for the six years in a row. This further strengthen people’s trust to JetBlue and improves the company’s brand name and credibility among its clients and competitors. Unique flying experience JetBlue offers a new flying experience but at a very low cost. They adhere to their company’s goal belief which is bringing “Humanity Back to Air travel”. It follows the low cost strategy of Southwest Airlines but differentiate
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Jetblue Case Analysis Jetblue set out to provide its customers with a great airlines experience. Neeleman’s goal was to provide customers with “the types of amenities reserved for the pricier carriers‚ including wider seats ……and 24 channels of in-flight television” ( Case study pg 400) One of Jetblue and Neeleman’s biggest challenges was to keep offering all these amenities while still competing with the big carriers by keeping their prices 50 to 60 percent lower on the same routes. As they grew
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Jet Blue Melt Down | February 24 2012 | Technology melt down at Jet Blue | Travis L. McDaniel | Jet Blue technology team The technology department at Jet Blue airlines let down the company during the melt down. There were many areas where if the technology department had been on top of its game this melt down would not have been nearly as bad as it was. These range from simple communications problems to issues with lost bags. The first area where technology let down those
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Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
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Executive summary JetBlue was founded by David Neeleman in 1998 and is America’s youngest airline flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high
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