Final Report Marketing Submitted To: Professor Rajeev Sachdev Wednesday‚ April 9‚ 2008 Marketing II Tim Osborne TABLE OF CONTENTS 1. Executive Summary and Introduction 2. Company Analysis 3. Situation Analysis 4. Customer Analysis 5. Competitive Analysis and Climate 6. Analysis of the Problem Faced By The Organization 7. Marketing Strategy Analysis 8. Alternative Marketing Strategies 9. Recommendations 10. Justification and Implementation 11. Methodology and Data Analysis
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Tim Hortons is one of North America’s largest developers and franchisors of quick service restaurants with 4‚485 system-wide restaurants as of year-end 2013 (Annual Report 2013). Tim Hortons is among the largest publicly-traded restaurant chains in North America based on market capitalization‚ and the largest in Canada by a wide measure. In Canada‚ they command an approximate 42% share of the quick service restaurant traffic. Tim Hortons Inc. has iconic brand status in Canada and strong consumer
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growing fast food restaurants. Tim Horton’s‚ home of the delightful coffee and fresh baked goods currently consists with more than twice as many locations than the total number of MacDonald’s franchises in Canada‚ and constantly expanding. Keys to such a triumphant success are influenced by a number of factors‚ from producing and marketing their long range of delicious products up to the management and selection of franchisees to operate their stores. Since 1964‚ Tim Horton’s has continuously introduced
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the case company (Tim Horton) - Business Model: The Company’s main business is franchising and collecting royalty revenues from Tim Hortons restaurants located in Canada and the USA. The franchised restaurants serve a broad menu of drinks (premium coffee‚ smoothies‚ tea‚ espresso-based hot and cold specialty drinks) and food (fresh baked goods‚ classic sandwiches‚ wraps‚ soups‚ prepared food) (Tim Hortons: Annual Report‚ 2012). - The General Strategy in Canada (Tim Hortons: Annual Report‚ 2012):
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founded by legendary hockey player Tim Horton. By 1967‚ there were three Tim Hortons stores open for business under the first successful franchisee‚ Ron Joyce (who currently serves as chairman emeritus of the TDL Group). Since then‚ Tim Hortons has grown to 2527 stores (2343 in Canada‚ 184 in the United States) and over US$800 million in revenue. With a 13-year cumulative average growth in sales of 7.1 percent in Canada and 17.5 percent in the United States‚ Tim Hortons is one very successful coffee
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Executive Summary(1-2 pages) Tim Hortons‚ Inc. is positioned within the market as a mature company with a strong consumer franchise. Broadly‚ the entity enjoys a strong brand‚ very profitable franchise income‚ strong cash flow‚ high returns‚ strong same store sales‚ and a low-risk business model. Business Overview Tim Hortons‚ Inc. engages in the ownership and operation of quick service restaurants‚ Tim Hortons restaurants‚ in Canada and the United States. The company offers coffee‚ flavoured
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high enter barrier for these specialty coffee shop or chain shop due to the mature life cycle of coffee and snack shops in Canada and high investment on both physical and human capitals. As stated in the article‚ the industry is concentrated with Tim Hortons and Starbucks with 86.9% market share. Brand identity is essential for the big player since it is difficult to change customer’s daily routine and taste. Also‚ the economies of scale help larger operators to negotiate favorable terms with suppliers
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and why not come out and directly ask me if im ok. I feel completely harassed and disgusted with the way Tim Hortons decided to handle things and will not be soon to return. I just dont understand why an employee would feel so threatened by someone working in the car with my computer opened and on my lap specially if she had seen me there before using the wifi. I am student and thought Tim Hortons was a nice location were I can get some work done. Also I dont understand why someone wouldnt just come
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BUSINESS PLAN Business Plan Prepared By Your Name Your Title Your Company Address With City‚ State and Zip Code Your Phone Numbers Your e-mail and Web Addresses Date Prepared Month‚ Year Business Plan Table of Contents EXECUTIVE SUMMARY ................................................................................................... 5 MANAGEMENT AND ORGANIZATION ......................................................................... 6 Management Team .................
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HISTORY OF TIM HORTONS The Tim Hortons chain was founded in 1964 in Hamilton‚ Ontario. The chain’s focus on top quality‚ always fresh product‚ value‚ great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee‚ baked goods and homestyle lunches. The first Tim Hortons stores offered only two products – coffee and donuts. The selection of donuts to enjoy was highlighted by two original Tim Hortons creations
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