European University Business School Munich Campus Assignment 1: Marketing Plan & Website – Part 1 Name of company – Mercedes-Benz Concierge Service Submitted To Pauline Tran Professor of Marketing Management‚ BCO 112 Undergraduate Course Summer Semester 1‚ 2014 Submitted By Valeriya ZubkovaMichael AurnhammerExecutive summary Mercedes-Benz is preparing to launch a new service – the Mercedes-Benz Concierge Service. This new service will add value for the companies existing customers
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MARKETING PLAN FINAL MP Errands Now!! Lorenzo Welch MM522 Marketing Management Prof. Penny Schafer October 21‚ 2012 Table of Contents I. Title Page……………………………………………………………………………………………………………………………………………..1 Table of Contents……………………………………………………………………………………………………………………………..2 1.0.ExecutiveSummary…………………………………………………………………………………………………………………....3 2.0 Situation Analysis …………………………………………………………………………………………………………………....3 2.1 Market Summary……………………………………………………………………………………………………………………….4 2
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Situation Analysis: The Chapters Lounge is a bar located in the Riverside Motor Inn. Chapters Lounge is a small and quaint bar‚ looking to expand their sales. The Riverside Motor Inn was built in 1975‚ has over 34 rooms and charges a rate of 55 dollars a night. It is located in Bridgewater‚ Nova Scotia‚ with a population of 7‚500 people. Chapters Lounges offers a variety of alcoholic beverages‚ ranging from beer to liquor and also offers food. The primary customers are people over the age of 19 and
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Care Fitness Center Marketing Plan Table of Contents 1.0 Executive summary………………………………………………………………...1 2.0 Situation analysis……………………………………………………………….. 1 2.1 Market Analysis………………………………………………………………..2 2.2 Target market…………………………………………………………………....3 2.3 SWOT Analysis…………………………………………………………………4 2.4 Competitor Analysis……………………………………………………………
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LESSON: MARKETING MANAGEMENT TITLE: EDUCATION FOR INDUSTRY ASSIGNMENT TYPE: MARKETING PLAN SUPERVISOR: MUHSIN BAYIK ATTENDENCEES: DILEK BAYHAN ZEYNEP YENER Contents 1. Overview 3 1.1 Why and When a marketing plan is needed? 3 1.2 What is a marketing plan? 3 2. Executive Summary: Purpose and Mission 4 3. Project Schedule 5 4. Situation Analysis 5 4.1 Company Analysis 5 4.2 Current Products Analysis
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Marketing Plan for Thai President Foods Public Limited’ products Executive summary Thai President Foods Public Limited was established on February 15‚ 1972 with an initial registered capital of 6 million baht through a joint venture between President Enterprise Co.‚ Ltd. of Taiwan – providing manufacturing technology expertise and SahaPattanaphibul Co.‚ Ltd. - responsible for marketing and distribution. The founding objective was to produce instant noodles under the "MAMA" brand. The Company’s
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Wraps on Wheels…WoW Marketing Plan MKTG 522: Marketing Management Professor Levanti Ana Perez ana1025@gmail.com July 2014 Table of Contents 1.0 Executive Summary ……………………………………………………..3 2.0 Situation Analysis ……………………………………………………..3 2.1 Market Summary ……………………………………………………..4 2.2 SWOT Analysis ……………………………………………………..6 2.3 Competition ……………………………………………………..7 2.4 Product Offering ……………………………………………………..7 2.5 Keys to Success ……………………………………………………..8
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Hybrid Cars Save Energy Have you ever seen those stubby‚ ugly‚ little cars on the road and wondered‚ why do people even drive those things? Most likely‚ you were looking at a hybrid cars. They may not be the prettiest things ever‚ but the have multiple benefits over normal cars. Hybrid cars save energy by limiting fuel and electricity consumption. Hybrid cars may be considered‚ “new” and “trendy‚” but they have been on the road longer than the gas car. “Here in the U.S.‚ the first successful electric
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Executive Summary A one page summary of the entire report. Make sure to include any conclusions that you make. Table of Contents Introduction 1 1.1.Organization and product 1 1.2. History 1 Strategic Plan and Focus 1 1.3. Mission Statement 1 1.4.Goals and Objectives 1 1.5.Core Competencies / Competitive Advantage 1 Situational Analysis 2 1.6.SWOT Analysis 2 1.7. Industry Analysis 2 1.8. Competitor Analysis 2 1.9. Company brief 2 1.10.Customer analysis 2 1.11. Environment analysis
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p EXECUTIVE SUMMARY The Range Rover Evoque is a luxury compact SUV and was released in 2011. The car is a smaller and lighter alternative to the other products in the Land Rover product portfolio which is more fuel efficient (JaguarLandRover‚ 2011). Land Rover’s market share currently sits under 20% however with the release of the Evoque it is expected to increase (Telegraph‚ 2011). With the proposed marketing plan‚ the price of the car is very flexible‚ ranging from £25 000 to £45 000‚ attracting
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