Introduction There is success in body care. Behold the Body Shop‚ one of the famous international cosmetics brand. It is not just one’s ordinary shop for body or hair care. It is extraordinary just as its pioneer. The entrepreneur assessed in this paper is in no way or another connected to me. Personal Profile The name behind the Body Shop‚ a famous cosmetic line for decades now‚ is Anita Roddick. On October 23‚ 1942 in Littlehampton‚ Sussex‚ England marks her birth to
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Description The Body Shop International power-line-carrier (The Body Shop) is founded by Dame Anita Roddick in the United Kingdom in 1976. Nowadays‚ The Body Shop is skin‚ body‚ and hair care cosmetics manufacturer and retailer operating in 61 countries with over 2‚500 stores. What made the Body Shop so prominent? There are a few factors which made TBS so huge .One of the factor is that TBS has always stick to a motto which is ‘Know your mind‚ love your body (source: The Body Shop) . Besides that
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THE BODY SHOP Question 1.Company mission‚ philosophy and goals: overall purpose of body shop‚ identifying its stakeholders and influence on the company. Outcome 1 Anita Roddick. Human Rights Activist. Founder of The Body Shop comments that :- “I just want The Body Shop to be the best‚ most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” The Body Shop has just come out top in the 1991 UK Awards for Volunteering. Every employee can have
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Body Shop By Insert name Insert institution Body shop Body Shop is the brand name for Body Shop International Public Limited Company. The shop offers a wide variety of products and it is widely distributed across the globe. It has 2‚500 stores across 61 countries that shelve 1‚200 products. Products Body Shop products are mostly beauty and body care products. The 1‚200 products range from hair‚ skin‚ body and home care products. Ingredients for these products according to
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Description of the Company The Body Shop International PLC (The Body Shop‚TBS)‚ founded by Anita Roddick in UK and opens her very first shop in Brighton in 1976 . TBS is a multinational company which mainly producing natural inspired ethically skin and body care product solely made by 100% organic and against animal testing. TBS headquartered in London‚ UK. The company offers its products under various categories such as cosmetics and beauty‚ bath and body‚ hair and gifts‚ products for men to
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founder and managing director of The Body Shop “Let’s face it‚ I can’t take a moisture cream too seriously‚” Anita Roddick was fond of saying‚ “What really interests me is the revolutionary way in which trade can be used as an instrument for change for the better.” This heretical statement by the head of the fastest-growing company in the cosmetics industry reflected her habit of going against the tide of the industry’s established practices. The Body Shop did not advertise‚ avoided traditional
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Strategy Field Project The Body Shop EXECUTIVE SUMMARY Today "The Body Shop" is one of the best and well-known brands available in the Cosmetics industry especially in the natural product category. The company founded in 1976 by Anita Roddick‚ has presence in 51 countries with 2000 stores worldwide in the year 2004. The company operates in 4 markets; Americas‚ Europe‚ Middle East/Africa and Asia. The company is into the industry that is on the verge of maturing though it throws the opportunity
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1. The Body Shop market SWOT Analysis Strengths: The Body Shop is focusing on products made out of natural products and natural ingredients. They believe these products will give the Body Shop a distinctive niche which will attract customers whom believe in environmental friendly products and that are more environmentally aware. The brand value of the Body Shop will be of a high standard‚ due to the education of their staff and service
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Teaching Case ______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association “BUSINESS AS UNUSUAL”: A CASE STUDY ON THE BODY SHOP Subhadip Roy ICFAI University‚ India Lopamudra Ghosh ICFAI University‚ India © Journal of Applied Case Research Accepted: September 2008 2 “BUSINESS AS UNUSUAL 1 ”: A CASE STUDY ON THE BODY SHOP “The business has existed for one reason only – to allow us to use our success to act as a force
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paper forecasts next three-year earnings and financial needs of The Body Shop. Due to lack of information‚ this forecast based on some key assumptions about the relationship between sales and other accounting ratios‚ firstly forecast sales then forecast other ratios in financial statements. Sales: It is assumed that sales growth ratio will maintain at 11% next three years due to the need of increasing revenue of The Body Shop. This figure is the average growth rate from 1999 to 2001. COGS: The
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