full text archive of this journal is available at www.emeraldinsight.com/1361-2026.htm CASE STUDY Internationalisation of the Spanish fashion brand Zara Carmen Lopez and Ying Fan Brunel Business School‚ Uxbridge‚ UK Abstract Purpose – Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an international marketing perspective using Spanish fashion retailer Zara as a case study
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the globe. Lidl has mainly focused its internationalisation in the European markets‚ while Tesco‚ in addition to expanding in different eastern European countries‚ has also started its operations in drastically different markets such as South Korea‚ China‚ India and The USA. However‚ they have followed different strategies in their modes of entry into foreign markets‚ with different levels of success. The decision to and the outcome of internationalisation for these two firms have depended on different
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BACKGROUND Marks & Spencer ( M&S) ‚ popularly known as Marks & Sparks ‚ one of the leading retailers in UK began internationalizing in early 70s with formal store based operations in Canada and so on and so forth. However ‚ On 29 March 2001‚ Marks and Spencer (M&S) announced that it was to sell its Brooks Brothers clothing chain (USA and Japan) and Kings supermarkets (USA) businesses‚ and turn its company-owned stores in Hong Kong into a franchise. In addition‚ it was going to
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change. ORGANIZATIONAL CHANGE METHODS KOTTER MODEL The Kotter Model consisting of a sequenced eight-step change management process is used frequently by business in its entirety
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Example of Change Model Introduction Several years ago‚ I had worked in a manufacturing Company‚ C. Electronic Group‚ in Mainland China as an administration manager. The company had two factories in South China; they were nearby in order to get the advantage of sharing the resources‚ total workers were around two thousand. The company was an electronic manufacturing base; In this company‚ I experienced the strike which was the first time for me to handle. The strike was happened as top management
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Curve-Fitting Project – Linear Model: Average Sales Prices of new homes sold in the United States between 1964 and 2008 (LR-1) Purpose: To analyze the average sales prices of new homes sold in the United States from 1964 to 2008. Data: The prices were retrieved from http://www.census.gov/const/uspriceann.pdf. I chose to use the prices between 1964 and 2008 as they showed a huge increase (More data was available (see link)). Average sales prices of new homes sold in the US Year Time (seconds)
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Internationalisation of higher education is an increasing phenomenon in todays world. In Emily Rauhala’s article‚ she discussed about the increasing number of students from mainland China aspiring to gain admission into United States (U.S.) schools. However‚ this increasing competition has pressured some people‚ be it students‚ teachers or organisations‚ to resort to cheating means. Rauhala then argues that the U.S should do something to face the growing internationalisation of higher education in
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Leading by Example Do you think that leading by example is a real thing? Some people believe that it is not a reality. Most people believe that it is a reality‚ and I am one of those people. Leading by example has affected who I was‚ who I am‚ and is going to affect me in the future. Leading by example is a reality and should be treated as one. Leading by example is a reality and is important to me because it has shaped who I am. I used to look up to certain celebrities and aspired to be
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DEVELOPMENT OF MENTAL HEALTH CARE IN MODERN SOCIETY: Medical Model Mental illness or mental disorder is a word used for any state that influences an individual’s feeling‚ performance or opinion in a method that is upsetting or functioning poorly. There are some sources which now also refer the mental illness in an aspect that hampers functioning and causes distress. Some researchers still refer the mental illness as the disease of mind and this stigma was accepted since ages. However‚ this attitude
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The IS-LM model has served as a fundamental building block to short-run macroeconomic theory since its conception‚ through its simple interpretation of the concepts of Keynes’ General Theory‚ notably the joint description of goods and financial markets. The framework demonstrates the relationship between output and interest rates as a function of equilibrium in the two markets. As such it acts as a basic model of economic fluctuations for both pedagogic and descriptive/prescriptive purposes‚ and
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