BUSS 2 Key Term Definitions ©T Ockenden Finance: Budget – A budget is regarded as a goal or a “yardstick”; it’s something a business uses in order to work to‚ for example: a firm may have budgeted fixed costs of £5000‚ they aim to either meet this budget or fall below it to operate to the desired level. Variance – Variance applies to budgets‚ and it is the difference between the forecasted or budgeted figure‚ and the actual figure that comes out at the end of a certain review period
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Marketing Effort 77 Marketing Analysis 77 I Marketing Planning 78 I Marketing Implementation 78 I Marketing Department Organization 79 I Marketing Control 80 Measuring and Managing Return on Marketing Investment 81 Reviewing Objectives and Key Terms 83 I Key Terms 84 I Discussing & Applying the Concepts 84 I Focus on Technology 84 I Focus on Ethics 85 I Marketing & the Economy 85 I Marketing by the Numbers 85 Preparing an Integrated Marketing Plan and Program 36 Building
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Glossary of Literary terms – Drama Act-: A lengthy segment of a play‚ comprising several scenes. A major division in a play. Each act may have one or more scenes. Greek plays were performed as continuous wholes‚ with interpolated comment from the Chorus. Horace appears to have been the first to insist on a five-act structure. At some stage during the Renaissance the use of five acts become standard practice among French dramatists. Plays by Shakespeare and his contemporaries have natural
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Literary Terms Presentation Myth - The literal definition of this term is‚ “an anonymous traditional story that usually serves to explain a belief a custom‚ or a mysterious natural phenomenon.” Most myths were passed on by oral tradition‚ and then written down in some form. An example: in northern Finland‚ Sweden or Norway‚ there is a myth that says that aurora borealis is really lights from the energies of departed souls. Mythology – All the myths of a particular society gathered together. Greek
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1. An allusion occurs when an author makes a reference to a time‚ place‚ or character from another literary work. In Sinclair Lewis ’ "The Hack Driver" Lewis makes many references and comparisons. Specifically‚ he makes two allusions. The first allusion is to Heaven ’s gate and St. Peter. Lewis (1996) says of Bill‚ "When he gets to Heaven ’s gate he ’ll call St. Peter Pete ’" (P. 58). Lewis ’ second allusion is to the Amazon River while describing Lutkins ’ mother. His allusion is used
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Literary Analysis: Terms Many literature students are expected to be familiar with the basic terms listed below (and discussed in more depth in your text). Keep this study guide with your text. At the beginning of each reading assignment‚ write the elements of literature pertaining to the particular type of literature at the beginning of the short story or poem. After reading‚ define them in your text for class discussion‚ quizzes‚ and test preparation. To understand literature‚ it is necessary
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CHAPTER 1 Key Term Quiz 1. _______________ is any combination of text‚ graphic art‚ sound‚ animation‚ and video delivered to you by computer or other electronic means. 2. _______________ allows an end user to control what and when the elements are delivered. 3. _______________ is a structure of linked elements through which the user can navigate. 4. A _______________ multimedia project allows users to sit back and watch it just as they do a movie or the television. 5. _______________ tools
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A Glossary Of Literary Terms Layal Ayoub 8053 Social Novel: The Social novel‚ also known as the social problem (or social protest) novel‚ is a "work of fiction in which a prevailing social problem‚ such as gender‚ race‚ or class prejudice‚ is dramatized through its effect on the characters of a novel". More specific examples of social problems that are addressed in such works‚ include poverty‚ conditions in factories and mines‚ the plight of child labour‚ violence against women‚ rising
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Introduction The study of economics is divided by the modern economists into two parts viz. Micro economics and Macro economics. This division is shown in the chart above. Micro economics and Macro economics‚ both the terms were used in 1933 by Prof. Ragnar Frisch from Oslo University of Norway. Macroeconomics (from the Greek prefix makro- meaning "large" and economics) is a branch of economics dealing with the performance‚ structure‚ behavior‚ and decision-making of an economy as a whole
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Introduction to Auditing: “An Introduction to Assurance and Financial Statement Auditing” Assurance services: Independent professional services that improve the quality of information‚ or its context‚ for decision makers. Encompasses attest services and financial statement audits. Attest: A service when a practitioner is engaged to issue or does issue a report on subject matter‚ or an assertion about subject matter‚ that is the responsibility of another party. Encompasses financial statement
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