proactive to the constantly changing dynamics of the business environment within which any organization operates. It is widely recognized at the start of the twenty-first century that the pace of change is accelerating around the world as the globalization of economies forces businesses to respond. Figure 2.1‚ representing the systematic marketing process has‚ at the start of the process‚ an appreciation of the external business environment on which all strategy and subsequent marketing decisions
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customers and competitors‚ ethics and law‚ the economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect
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reach out to its customers‚ it has to cope with the business environmental factors that consist of actors and forces outside marketing that affect its ability to develop and maintain successful relationship with its target customers. Business environment however is divided into two types. They are microenvironment and macroenvironment. By definition‚ microenvironment includes forces close to the company that affect its ability to serve its customers and macroenvironment are larger societal forces
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determine the pricing and output decisions of Ollo:-…………………………………………………………………………………………………………3. Task 2: Illustrate the way in which market forces shape organizational responses using a range of examples:-…………………………………………………………………………………………………4 Task 3: Judge how the business and cultural environments shape the behavior of OLLO:-……6 (Task- 4.1) Discuss the significance of international tread to Uk business organization…………9 LO4.2 Analyze the impact of global factors on Uk business organization……
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The role of situation analysis in marketing plan Facing to more complex business environment‚ systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3)‚ marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally‚ D.‚ Lyndon S.‚ & John‚ B.‚ 1996: 3). A
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[pic] |UNIT |Unit 4 – Business Environment |Course |HNC-Business | |Author |VERIFIER |Mr. | |HAND OUT DATE | |SUBMISSION DATE | | |STUDENT | |TERM
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The "Demographic Transition" is a model that describes population change over time. As with all models‚ the demographic transition model has its applications and limitations. Applications - The model describes population change over time and can be applied to many countries (based on the change in crude birth rate (CBR) and crude death rate (CDR) over time) - Can be used for comparison and also prediction from stages 1 to 4 - Outline the population characteristics of societies at various stages
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knowledge about political environments is very important. Why? Please provide examples. The Political environment is often a direct consequence of the political parties in power‚ which represents the popular opinion of the citizens of the region. If the citizens are‚ for example‚ pro-Big Business then probably taxation will be modest and there will not be a lot of stringent rules about environmental considerations.If the citizens are very concerned about safety issues‚ for example‚ then there will be
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Situation Analysis Go Pro is an American technology company founded in 2002 by Nick Woodman‚ the company is specialized in action cameras as well as development of its own mobile application; furthermore‚ Go Pro is celebrated as the creator of the world’s most flexible‚ multi-tasking or versatile camera. (Go Pro‚ 2017). Nick Woodman is both the founder and the CEO of Go Pro since 2002 until today in 2017. Moreover‚ Go Pro is the market leader worldwide. The product that the marketing
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Walkable Environment Walkable environments are nowadays a big issue in Urban Planning. Walkable environments are neighborhoods where people can walk through from a particular activity place to another. This kind of neighborhood should have safely‚ comfort‚ distance and good facilitate as criteria. Safety criteria are met when pathways and vehicle road are separate and designed with plant barriers. Enough lighting is also required to create a safe pathway. Comfortable requires a pathways design
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