title: The need for humans in the delivery of services in the evolving hospitality industry Hand-out date: 9th April 2014 Hand-in date: 30th April 2014 Place: Moodle and Reception. Grade %: 50% Assignment overview: To write an academic and speech report‚ encouraging student creativity. Overall aim: The student is to consider how he/she would imagine the evolving role of humans in the service delivery process in the hospitality industry based on historical research‚ contemporary
Premium Scientific method Understanding The Work
2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the
Premium Marketing Brand management Brand
Electronic Commerce: Products and Services Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry. 4. Discuss the online employment market‚ including its participants‚ benefits‚ and limitations. 5. Describe online real estate services. 6. Discuss
Premium Electronic commerce Online shopping
HOSPITALITY SUMMARY TOPIC 1: Historical development in hospitality A lot of people may wonder how and when did hospitality start. Did it start off by a man dreaming of opening a lodging place‚ which called a ‘hotel’? Or did it start with a sweetheart grandma offering cookies and milk to lost kids on Christmas? Let me take you more in depth. When people usually think of Hospitality Industry‚ they immediately think of hotels and restaurants. Nevertheless‚ the true meaning of hospitality is way
Premium Hotel Hospitality industry Lodging
Hospitality Management Effect of Branding and Customer Loyalty on Hotel Industry in Hong Kong Name: Joy W Tutor’s Name: 9/1/2010 Abstract: The hotel industry consist of a wide range of fields within the service sector that provides various hospitality facilities including accommodation‚ food and beverage‚ business meetings and events‚ leisure amenities‚ entertainment and recreation and tourism services. Being one of the dominating sectors in the service industry‚ hotel and hospitality services
Premium Marketing Brand
Level 1 Foundation Diploma in Hospitality Unit 2 Why the hospitality industry is important Guided Learning Hours: 30 (25 for teaching and learning activities‚ 5 for assessment activities) Unit aims The wider hospitality industry and the seven industries within it‚ provide a stimulating and challenging world for you to study and work in. Through this unit‚ you will learn how the everyday lives of people are affected by the important contribution the hospitality industry makes to the UK economy
Premium Hospitality industry Assessment Local food
The Hospitality Management The hospitality industry supported 7.5 million USA jobs in 2011(“selectusa.commerce.gov”). It includes a broad variety of service industries that incorporate food service‚ tourism‚ and hotels (“economywatch.com”). The business depends in large part on the number of people traveling for business or pleasure. Economy has a big impact on travelers’ decisions. When individuals and corporations are doing well financially‚ they are more likely to take vacations and spend
Premium Hotel Customer service Marketing
i4.1 Best product value strategies: As the world’s largest furniture retailer‚ IKEA is known for its product’s value‚ in terms of quality‚ style‚ affordability‚ functionality and durability. Their appliances and furniture is designed base on modern architecture and associated with eco-friendly interior design. Moreover‚ the company is known for its affordable products with highest quality and products with many functions inside. Therefore‚ its business idea is "To offer a wide range of well designed
Premium Customer service Furniture Decorative arts
410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
Premium Marketing
largest service industry in India‚ with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India offers a wide variety of options to tourists both international and domestic varying from rich heritage to forests and mountains. Indian Government recognizes the potential of Tourism as an avenue for equitable growth and has announced a number of policy initiatives to sustain and develop the tourism sector. Also‚ 100% FDI is allowed in Tourism and Hospitality Sector
Premium Tourism Hotel