Volume 11 Issue 5 Version 1.0 April 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853 Global Journal of Management and Business Research A Comparison Of Rural And Urban Buying Of Consumer Durables By Jagwinder Singh National Institute of Technology Jalandhar Punjab‚ India. Abstracts - India is one of the fastest growing markets of the world. The potential not only lies in the urban India but in the rural India also.
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significant increase in scooters demand‚ presumed around 40% by Honda. 1.2. Future Demand According to the Institute for Public Policy Industrial Strategy’s forecasting‚ at the end of the year 2010 there will be a demand of 25 million vehicles‚ about 31 million vehicles in 2015‚ and 2020 about 35 million units. Within 5 years later ‚ motorcycles will double today. 1.3. Effective Demand The reality in recent years has indicated that the shortage of some products of scooters has led to a scarcity
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INTRODUCTION INTRODUCTION The Global market for two-wheeler has shown tremendous growth over the past decade. In 2008 world sales to two-wheelers is 27million. Looked at more closely however the geographic spread of this growth is very uneven‚ Asia has accounted for the vast majority of the growth‚ sales in the entire region growing more than three folds over the past decade. China and India alone have accounted for over the half of the world’s two-wheelers
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sustained way in the last three or four years. That too has imparted stability to this item‚ compared to others. A good proportion of sales owes to replacement demand. Are motorcycles gaining an edge over scooters? What is your experience as a market leader? There are few fresh issues with scooters. Firstly‚ the technology was dated. Secondly‚ most were two-stroke vehicles‚ less fuel-efficient compared to motorcycles. The
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Financial Management at Bajaj Auto Bajaj Auto Limited is one of India ’s largest two-wheeler manufacturers. As the dominant player until the early 1990s‚ Bajaj ’s market share declined from 49.3% in 1994‚ to 38.9% in 1999 with the entry of major competitors like Hero Honda. Bajaj has initiated several measures to regain its market share and strengthen its competitive position. The case discusses the financial strategy pursued by Bajaj. Financial Management at Bajaj Auto We want to get back
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Executive Summary Honda Vietnam plays an important role in Vietnamese market of motorbike‚ with a large market share of 75% (2008). It also can remain the top position by launching a new line of scooter named Air Blade in Vietnam. This report will analyze the situation of this new product including the current market‚ the marketing environment‚ the organization‚ the customer and the competitors. By gathering the information from secondary data‚ the report includes 6 main parts. The first part is
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motorcycles and race cars‚ and used it to build himself a battery-powered scooter. With the scooter‚ Braun was able to navigate his way around a job at an automotive supply factory‚ where co-workers would ask him to build something similar for their family members and acquaintances. Later‚ for better transportation to and from the job‚ Braun figured out how to convert a Dodge van with a lift so he could enter the van on his scooter and drive it from there. Again‚ people saw the van and asked for something
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classified into three major segments –scooters‚ motorcycles & mopeds. The domestic two wheeler sales of 3.800 mn in FY 2000 constitutes scooter sales of 33.4% (39%in FY 1999)‚ motorcycles 47.7 %( 42% in FY 99) & mopeds 18 %( 20% in FY 99). The motorcycle segment has gradually increased its presence from 27% in the year 1992 to 48% in the year 2000‚ mainly at the expenses of the scooter and‚ to some extent‚ the moped segment. The demand for scooters is on the wane and witnessed a 19% yoy
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In another nine years‚ Bajaj Auto could produce 500‚000 vehicles in a year. The present Chairman of the Bajaj group‚ Rahul Bajaj‚ took charge of the business in 1965. He was the first licensee of the Indian make of the Italian Vespa scooter. Japanese and Italian scooter companies began entering the Indian market in the early 1980s. Although some boasted superior technology and flashier brands‚ Bajaj Auto had built up several advantages in the previous decades. Its customers liked the durability of
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levels as part of macro-economic indicators to understand this market of India‚ which is one of the world’s leading two-wheeler exporters. Our report‚ “Two Wheeler Market in India”‚ has comprehensively analyzed the emerging trends‚ like reviving of scooter segment and shooting demand for executive and premium segment bikes in two
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