The Effects of Cola Type on Taste Perception Abstract The purpose of the present study is to examine the effects of cola type on taste perception. It was hypothesized that participants would correctly discriminate “different” cola pairs (e.g.‚ Coke-Pepsi‚ C-P) to a greater extent than “same” cola pairs (e.g.‚ Pepsi-Pepsi‚ P-P). The results support the hypothesis. Overall‚ a higher percentage of “different” cola pairs were correctly discriminated. In addition‚ it was hypothesized that participants
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led various firms to operate on a worldwide level which has drastically affected consumer buying behavior. Being influenced by different nationalities and cultures‚ consumers are becoming more prone to buying international brands than the local ones. Not only did globalization affect consumers buying tendencies‚ it has also affected marketing strategies making them more complex. If any bias resulting from these strategies is present in the buying decision‚ then manufacturers‚ exporters‚ importers‚ distributors
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Convergence is defined as the interlinking of computing and other information technologies‚ media content‚ and communication networks that have arisen as a result of the evolution and popularization of the internet as well as the activities‚ products and services that have emerged in the digital media space. Convergence is loosely defined as the occurrence of two or more things coming together to eventually meet and or in which old and new intersects or builds upon. Although for the consumer convergence
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the billion dollar industry that we are so familiar with today (Khan 8)! Actually‚ the beginnings of Coca-Cola go further back than the company merging. The original idea to make coke and its inventor‚ John Pemberton‚ created a concoction by simply being curious of how a mixture of certain ingredients would taste. Being a pharmacist‚ he knew to use a fragrant to appeal to the masses that would consume it‚ use a caramel color which appeared to be luscious‚ and to make sure the ingredients would
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Consumer Behavior: The Effects of Sequence on Beer Preference Phase 1: Literary Review 1. Question order effects in taste testing of beverages Hypothesis: If consumers are given a small number of alternatives they will chose the first option. Methodology: Two studies were performed; one of the east coast and the other on the west coast. Participants were asked to each sample four carbonated beverages in a sequential order. A total of eight different beverages were sampled (four on the east
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Summary of Convergence and Divergence Tests for Series TEST nth-term Geometric series p-series Integral SERIES ∑ an CONVERGENCE OR DIVERGENCE Diverges if lim n→∞ an ≠ 0 (i) Converges with sum S = (ii) Diverges if r ≥ 1 1 p COMMENTS Inconclusive if lim n →∞ an = 0 Useful for the comparison tests if the nth term an of a series is similar to arn-1 Useful for the comparison tests if the nth term an of a series is similar to 1/np The function f obtained from an = f ( n ) must be continuous‚ ∑
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Taste asia ‚ taste Africa Who are the people of the country china ? The term Chinese people may refer to any of the following: * People with Han Chinese ethnicity (often simply referred to as "Chinese" or "ethnic Chinese" in English).[1] * The Zhonghua minzu‚ a supra-ethnic concept which includes all 56 ethnic groups living in China that are officially recognized by the government of the People’s Republic of China‚ such as Han‚ Zhuang‚Manchu‚ Tibetans‚ and other established ethnic groups
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Coke vs Pepsi Week 5 Case Study Question #1 Question #2 Question #3 Question #4 Can you make poor investment decisions and be profitable? What evidence do you see from the companies’ results that indicate how well they made investment decisions (capital budgeting). A company can make poor investment decisions and still remain profitable‚ but only for a time. A company cannot continually make poor investment decisions and remain profitable forever. When looking at the Coke vs Pepsi case study
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Consumers demand In fact‚ the overseas market accounts for a high proportion in Nike’s total sales. Until last year‚ Nike’s international market sales beyond the U.S. market sales lasting for four years‚ but the U.S. market still the Nike’s largest market. Although 61% of Nike’s revenue from athlete shoes and Nike occupies 45 percent of the U.S. athletic shoe market cannot help but be influenced by consumers’ demand to owning another pair of sneakers. Nike is not the only one in suffering from American
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Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five cents a glass at a pharmacy would grow up to be one of the
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