INDICE PRESENTACION DE LA OBRA .............................................. XUV PARTE 1 EL PAPEL DE LA GESTION DE MARKETING EL PAPEL DEL MARKETING EN LAS ORGANIZACIONES Y EN LA SOCIEDAD ................................................. 1 9 LOS CONCEPTOS BASICOS DEL MARKETING ................................................... 3 Necesidades‚ Deseos y Demandas 4 Productos 5 Valor‚ Coste y Satisfacción 5 Intercambio‚ Transacciones y Relaciones 6 Mercados 8 Marketing y Buscadores
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ii C R E AT I V E E C O N O M Y R E P O R T 2 0 1 0 Contents Foreword ..........................................................................................................................................xv Acknowledgements ......................................................................................................................xvii Scope of this report........................................................................................................................xix
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POLYMER DATA HANDBOOK *Home *Browse/Search Contents *Browse by Polymer Class *Browse the Index *Online help Copyright © 1999 by Oxford University Press‚ Inc. EDITED BY JAMES E. MARK‚ UNIVERSITY OF CINCINNATI PUBLISHED BY OXFORD UNIVERSITY PRESS The online version of the Polymer Data Handbook includes key data on over two hundred polymers. Please note that entries are presented as PDF files and can only be read using Adobe Acrobat Reader Version 3. If you do not have the freeware reader‚
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Editor–in–Chief CHARLES D. SPIELBERGER University of South Florida Tampa‚ Florida‚ USA Charles D. Spielberger is Distinguished Research Professor of Psychology and Director of the Center for Research in Behavioral Medicine and Health Psychology at the University of South Florida. Author‚ co-author‚ or editor of more than 350 professional publications‚ Spielberger’s current research focuses on anxiety‚ anger‚ curiosity‚ depression‚ job stress‚ and lifestyle factors that contribute to the etiology
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