EXECUTIVE SUMMARY The basic concept of my project “ Impact of promotional activities for selling HCL products ” was based on sales promotion and selling. For this I had got a training of product knowledge of wide range of products such as HCL laptops‚ desktops‚ Nokia mobiles‚ Canon Printers‚ Kodak Cameras‚ X-Box‚ Apple IPods‚ etc. Consumer retention is the key success factor for any competitive market. An effort was made to ascertain and analysis customer views and preferences
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Unit Title PROMOTIONAL ACTIVITIES How you will be assessed | * You need to acquire core knowledge of how businesses combine promotional activities‚ such as advertising and personal selling‚ into a promotional mix and of how these choices are vital to the success of a promotional campaign. * You will need to consider how promotional activities are designed to alter customer attitudes‚ and investigate how the cost of promotional activities affects the final choice of promotional activities
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Apple Ipad’s carefully choreographed PR Campaign: Rumors for close to two years about an Apple tablet device. Little tidbits‚ like filings for obvious Apple-style names like iTablet‚ left sitting for reporters to pick up‚ but with no direct trace back to Apple‚ which increased curiosity and coverage. Rumors about which content companies were partnering with Apple started to arise‚ and such rumors are often a result of Apple’s own planting. The press started finding details about a
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Marketing Mix Paper Marketing mix might be considered the most important term in marketing. The marketing mix components are basic foundation of a marketing plan. The marketing mix consists of the four P ’s which are price‚ place‚ product‚ and promotion. By using the marketing mix you can vary the offers of services that you give to your customers. For instance when you are a big name brand corporation you might focus more on promoting and desensitize the focus on price. According to the marketing
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period of time‚ by giving the potential consumer a value for money experience they become loyal to the product because they know they are getting what they pay for. Currently visual music has a customer satisfaction rate of 95%‚ this along with promotional programs such as VM club members they would gain and retain a large following of loyal customers. Compatibility Compatibility is how the product or service fits in or is compatible with the consumer and against similar companies in the industry
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Marketing Mix MKT/421 May 23‚ 2011 Niesce Upshaw One of the major factors of modern marketing is the development of an effective marketing mix. The marketing mix is made of the four P’s‚ Product‚ Price‚ Place‚ and Promotion. It is these four factors that are the groundwork for any business and often times is the major factor on whether a new business will succeed or fail. To really understand the marketing mix it is best to break down the 4 parts and see what makes up each element
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ST ANDREW’S JUNIOR COLLEGE H1 ECONOMICS (8819) JC1 Promotional Examinations Revision Package 2011 Contents Section A: Case Studies 1. 2007 TPJC Prelims H1 Paper CSQ1: China’s Water Woes 2. 2007 GCE A-Level Paper H1 CSQ1: International Tourism (covered in Lecture) 3. 2008 CJC Prelims H1 Paper CSQ1: The Illegal Drug Market 4. 2009 RVHS Year 5 End of Year Exams Paper CSQ1: Challenges of the Agricultural Sector Section B: Essays 1. 2006 SAJC H1 Final Exams: Application of Demand and Supply
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What are the most commonly used promotional techniques? What is the most novel promotional technique identified? Jumbo is an exclusive chain of supermarkets in Chile. For marketing purposes they use: Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience‚ in the radio‚ TV commercials. Discounts and promotions. Healthy Lifestyles campaigns. Print‚ publications on their Jumbo Blog‚ through it clients can leave an opinion‚ share food
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Elements of a Promotional Mix What kind of advertising is done by the Rocket Shop? Explain all that apply. Promotional advertising‚ which is when the goal is to increase sales‚ is mainly used by the Rocket Shop. This form advertising targets the student body at Moon Valley High School and is used to promote a new product or advertise an existing one along with advertising the store itself. The Rocket Shop effectively demonstrates this promotion through their use of school announcements‚ their logo
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Nike Promotional Campaign Table of Contents Target Market Description…………………………..3 Decision Making Process…………………………...3/4 External and Internal Influences…………………….5/6 Final Campaign and Justification……………………6/7 Graphs of Survey Results……………………………8/9 Target Market Decision: Over the course of the last twenty to twenty five years‚ Nike has made a clear focus on to which it wants to market their products for‚ as well as to whom they want to buy the products. It is clear by
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