MBA (Operations Management) Assignment May 2011 Your task Your company is to prepare a report for the Board of Directors covering the following areas: • A critical review of its overall operations strategy. (15%) • A comprehensive evaluation of its service delivery system. (25%) • A detailed analysis of its operations management system. (25%) • Proposed changes to its operations strategy‚ service delivery system and operations management system for operational improvements. (35%) Contents
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GARUDA INDONESIA AIRWAYS Prudente‚Gabriel Ricafort‚Victor Untalan‚ Jolo Valencia‚ Jester I. Time Context January 6‚ 1988 II. Viewpoint Mr. Mohammad Soeparno President Director – Garuda Indonesia Airways III. Major Policy Statement Garuda Indonesia Airways is an Indonesian airline company who is also the official flag carrier of Indonesia and the 2nd largest airline service company in terms of plane fleet targets to be one of the top 10 choice of airlines by come year 2000. IV
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the organization’s internal resources and abilities and the external environment’s opportunities and threats. In order to identify a strategic niche that the organization might exploit‚ it is needed to analyze the SWOT of Garuda Indonesia. 1. STRENGTH Internally‚ Garuda Indonesia has some strength‚ such as: Good services‚ it was proved by three awards that have been received. ICSA Award in 2001 (Indonesian Customer Satisfaction Award) in the category of Total Customer Satisfaction and also Best
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Alternative Courses of Action Broad-Based Marketing Pros: Compared to the 2007 base numbers‚ the broad-based marketing scenario delivers almost $40 million more in terms of net income ($94.9 million vs. $54.6 million). Also‚ compared to the other two scenarios‚ the broad-based marketing scenario does not require an incremental programming expense that costs the other two scenarios at least $15 million to implement. There are women aged 18 to 34 in all four clusters‚ so TFC would be marketing to 100%
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was appointed by the government of Indonesia to succeed Mr. Lumenta as President Director of Garuda Indonesia Airways. In spite of the rapid growth in both passengers the traffic and fleet during the oil boom of the 1970’s‚ thus making it the "largest airline in the Southern Hemisphere"‚ Garuda‚ as it was known then‚ had been plagued by a bad reputation as well as heavy losses year after year. Having been a member of Mr. Lumenta’s management team of Garuda since November 17‚ 1984‚ Mr. Soeparno
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progress in business climate in Indonesia d. Threats • Uncertain economic situation • Increasing competition ANALYSIS Mr. Lumenta is a very hardworking and a responsible business man. He is a role model of the business industry‚ he find ways to settle the problems of the company‚ maintaining the stability the airlines is his one objective. Maintaining the stability of a company is not that easy‚ they encounter up’s and down. But in the case of the Garuda Indonesia they are the most prestige airlines
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Executive Summary II. Guide Question III. Statement of the Problem IV. SWOT Analysis V. Alternative Courses of Action VI. Analysis of Alternative Courses of Action VII. Recommendation Executive Summary Guide Question 1. Compare the psychological atmosphere in the office before the performance evaluation was conducted with that after the results of the performance evaluation were out. What caused the difference? 2. Characterize George and his Management style?
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Listing of alternative courses of action that could be taken & Evaluation of alternative courses of action. 1. Team Work Sniff and Scurry display team work in their quest to find cheese. They work together. Sniff‚ “sniffed ahead” and Scurry‚ “scurried ahead” looking for cheese. Their effective team work allowed them to stay on the cheese. In order to work effectively together the two of them had to communicate well with each other. Hem and Haw did not work together. 2. Listening Sniff
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The Garuda Purana This is a translation of an abridged version of the Garuda Purana. The Garuda Purana is one of the Vishnu Puranas. It is in the form of a dialog between Vishnu and Garuda‚ the King of Birds. The second section of this Purana (given here) deals with issues connected with death‚ particularly funeral rites and the metaphysics of reincarnation. Portions of the Garuda Purana are used by some Hindus as funeral liturgy. Indeed‚ some consider it unlucky to read this text except
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due to the fact that most empirical studies are completed on the failures rather than the successes. Groupthink can be defined as: The psychological group dynamic in which “the norm for consensus overrides the realistic appraisal of alternative courses of action” that may lead to a poor result or decision. (Robbins & Judge‚ 2011) During groupthink‚ as defined‚ members of the group avoid promoting viewpoints outside the comfort zone of consensus thinking. A variety of motives for this may
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